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This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.

Advertising --- Advertising media planning --- Comparative advertising --- #SBIB:001.AANKOOP --- #SBIB:309H2800 --- #SBIB:309H2820 --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Advertising, Comparison --- Comparison advertising --- Reclame: algemene werken --- De reclameboodschap: algemene werken --- Advertising. --- Advertising media planning. --- Comparative advertising. --- Social Sciences and Humanities. Communication Studies --- Public Relations. --- reclamepsychologie --- internationale marketing --- Advertising. Public relations --- adverteren --- Reclame --- Internationale reclame --- Mediaplanning --- E-books

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A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations

Advertising, Magazine - United States - History - 20th century. --- Advertising, Magazine -- United States -- History -- 20th century. --- Advertising, Magazine --- Commerce --- Business & Economics --- Advertising --- History --- Magazine advertising --- Periodical advertising --- Periodicals --- Advertising [Magazine ] --- United States --- 20th century

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Social ethics --- Sociology of minorities --- Attitude change --- Discrimination in employment --- Diversity in the workplace --- Employees --- bedrijfscultuur --- bedrijfsstrategie --- intercultureel management --- managementvaardigheden --- organisaties, gedrag --- organisaties, verandering --- psychologie, bedrijven --- Employee development --- Employee training --- Employees, Training of --- In-service training --- Inservice training --- On-the-job training --- Training of employees --- Training within industry --- Vestibule schools --- Occupational training --- Employer-supported education --- Cultural diversity in the workplace --- Cultural diversity in workforce --- Diversity in the workforce --- Diversity in the work place --- Multicultural diversity in the workplace --- Multicultural workforce --- Workforce diversity --- Multiculturalism --- Personnel management --- Bias, Job --- Employment discrimination --- Equal employment opportunity --- Equal opportunity in employment --- Fair employment practice --- Job bias --- Job discrimination --- Race discrimination in employment --- Employment (Economic theory) --- Affirmative action programs --- Change of attitude --- Attitude (Psychology) --- Change (Psychology) --- Judgment --- Social influence --- Training of

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Musical theater --- Musicals --- Social aspects --- History and criticism.

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