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If you use the web to reach out beyond the confines of your office, cubicle, or home to connect and collaborate with others doing the same thing, you're a web worker. In this book you'll learn how to use new web tools, discover sites and services you might want to try, and meet the social web where people are as important as corporations. You'll learn how people are working in new ways because of the web, and how you can too.
World Wide Web. --- Business --- Electronic data processing --- W3 (World Wide Web) --- Web (World Wide Web) --- World Wide Web (Information retrieval system) --- WWW (World Wide Web) --- Hypertext systems --- Multimedia systems --- Internet --- Data processing. --- World Wide Web --- Internet users --- Web users --- World Wide Web users --- Computer users --- Personal Internet use in the workplace --- Data processing --- E-books
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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a ""culture of analysis"" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.
Web usage mining. --- Data mining. --- Internet users --- Business enterprises --- Electronic commerce. --- Internet marketing. --- Web sites --- Web site development --- Microformats --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Web users --- World Wide Web users --- Computer users --- Personal Internet use in the workplace --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Analysis, Web usage --- Analytics, Web --- Mining, Web usage --- Web analytics --- Web usage analysis --- Data mining --- Statistics --- Data processing. --- Computer networks. --- Design. --- Authorship --- Web usage mining --- Internet marketing --- Data processing --- Computer networks --- Design --- E-books
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Why do citizens of states with strict surveillance care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend "foreign" strangers on Facebook and give "missed calls" to people? Payal Arora answers these questions and many more about the internet's next billion users.
Sociology of culture --- Mass communications --- Computer. Automation --- Developing countries --- Internet users --- Internet and the poor --- Internet --- Computer security --- #SBIB:39A8 --- #SBIB:309H401 --- #SBIB:309H1015 --- Computer privacy --- Computer system security --- Computer systems --- Computers --- Cyber security --- Cybersecurity --- Electronic digital computers --- Protection of computer systems --- Security of computer systems --- Data protection --- Security systems --- Hacking --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Poor and the Internet --- Poor --- Web users --- World Wide Web users --- Computer users --- Personal Internet use in the workplace --- Social aspects --- Antropologie: linguïstiek, audiovisuele cultuur, antropologie van media en representatie --- Publieksgroepen in de verschillende media (pers, omroep, film, boekenindustrie, ...): gebruikersgroepen, gebruikersonderzoek --- Media: politieke, juridische, ethische, ideologische aspecten (incl. privacy) --- Protection --- Security measures --- Internet users - Developing countries --- Internet and the poor - Developing countries --- Internet - Social aspects - Developing countries --- Computer security - Developing countries
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