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book (13)


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Book
100 habits of successful graphic designers : insider secrets on working smart and staying creative
Authors: --- --- ---
ISBN: 1610601475 Year: 2003 Publisher: Gloucester, Mass. : Rockport Publishers,

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Abstract

In need of advice? Just want to sounds off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate.


Book
News in the Internet Age : New Trends in News Publishing
Authors: --- ---
ISBN: 1282915185 9786612915185 9264088709 9264088695 Year: 2010 Publisher: Paris : OECD Publishing,

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Abstract

 The economics of news production and distribution is in a state of radical change. After very profitable years, newspaper publishers in most OECD countries face declining advertising revenues and significant reductions in titles and circulation. About 20 out of 30 OECD countries face declining newspaper readership, which is now at its lowest among younger people. At the same time, many promising forms of news creation and distribution are being tested. Some of these are empowered by increasing technological sophistication, new information intermediaries and the resulting decentralised forms of content creation. However, despite these new possibilities, no business and/or revenue-sharing models have been found to finance in-depth independent news production. This raises questions about the supply of high-quality journalism in the longer term and roles that government support might take in supporting a diverse and local press without putting its independence at stake. This study provides an in-depth treatment of the global newspaper publishing market and its evolution, with a particular view on the development of online news and related challenges.


Book
Maquette et mise en page
Authors: ---
ISBN: 2281310450 Year: 1986 Publisher: Parijs Editions de l'Usine

Street-Smart Advertising : How to Win the Battle of the Buzz
Author:
ISBN: 9781442203358 9781442203365 1442203366 1442203358 9786612713767 1282713760 9781282713765 0742541363 0742541371 9780742541368 9780742541375 Year: 2010 Publisher: Lanham : Rowman & Littlefield Publishers,

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Abstract

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking

Keywords

Advertising. Public relations --- adverteren --- Graphic arts --- typografie --- grafische vormgeving --- mediaplanning --- digitale ontwerptechnieken --- Applied arts. Arts and crafts --- Advertising media planning. --- Advertising. --- Business & economics --- Business. --- Commercial art. --- Creation (literary, artistic, etc.). --- Graphic design (typography). --- Advertising & promotion. --- Creation (Literary, artistic, etc.). --- Graphic design (Typography). --- Graphic design (Typography) --- Creation (Literary, artistic, etc.) --- Publicité --- Art publicitaire --- Arts graphiques --- Plans médias --- Création (Arts) --- Advertising --- Commercial art --- Advertising media planning --- E-books --- Creative ability in art --- Creative ability in literature --- Art --- Imagination --- Inspiration --- Literature --- Creative ability --- Originality --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Typographic design --- Design --- Printing --- Layout (Printing) --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Art and industry --- Posters --- Visual communication --- Motion picture billboards --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling


Book
Typographia, or The printer's instructor : a brief sketch of the origin, rise and progress of the typographic art, with practical directions for conducting every department in an office, hints to authors, publishers, etc.
Authors: ---
ISBN: 0824038932 9780824038939 Year: 1981 Publisher: New York (N.Y.): Garland


Book
Design matters : an essential primer
Authors: --- ---
ISBN: 1610581628 9781610581622 9781592537389 1592537383 Year: 2012 Publisher: Beverly, Mass. : Rockport Publishers,

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Abstract

The design bar is at an all-time high for those brave enough to participate in the industry.


Book
International exchange in the early modern book world
Authors: ---
ISBN: 9004316639 9789004316638 9789004316447 9004316442 Year: 2016 Publisher: Leiden, Netherlands ; Boston, Massachusetts : Brill,

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Abstract

International Exchange in the Early Modern Book World presents new research on several aspects of the movement and exchange of books between countries, languages and confessions. It considers elements of the international book trade, the circulation and collection of texts, the practice of translation and the diffusion and exchange of technical and cultural knowledge. Commercial and logistical aspects of the early modern book trade are considered, as are the relationships between local markets and the internationally-minded firms which sought to meet their expectations. The barriers to the movement of books across borders – political, linguistic, confessional, cultural – are explored, as are the means by which these barriers were surmounted.

The Irish book in English, 1550-1800
Authors: ---
ISBN: 9780199247059 0199247056 1280904747 0191514330 9780191514333 1383038481 Year: 2023 Publisher: Oxford : Oxford University Press,

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Abstract

Part of a series providing an authoritative history of the book in early modern Ireland, this volume contains essays by 15 leading scholars that seek to explain the fortunes of printed word from the early Renaissance to the end of the 18th century.

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