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This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

Tourism --- Travel writing. --- Travel --- Authorship --- Social aspects. --- Travel writing --- Social aspects --- discourse. --- meaning-making. --- multimodal analysis. --- postcards. --- tourism and society. --- tourist brochures. --- tourist identity.

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Using examples from different historical contexts, this book examines the relationship between class, nationalism, modernity and the agrarian myth. Essentializing rural identity, traditional culture and quotidian resistance, both aristocratic/plebeian and pastoral/Darwinian forms of agrarian myth discourse inform struggles waged 'from above' and 'from below', surfacing in peasant movements, film and travel writing. Film depictions of royalty, landowner and colonizer as disempowered, ‘ordinary’ or well-disposed towards ‘those below’, whose interests they share, underwrite populism and nationalism. Although these ideologies replaced the cosmopolitanism of the Grand Tour, twentieth century travel literature continued to reflect a fear of vanishing rural ‘otherness’ abroad, combined with the arrival there of the mass tourist, the plebeian from home.

Peasants --- Rural conditions. --- Social classes. --- Culture conflict --- Culture conflict in motion pictures. --- Culture conflict in literature. --- Travel writing --- Agriculture and politics. --- Agriculture --- Capitalism --- Agrarian question --- Agribusiness --- Agricultural economics --- Agricultural production economics --- Production economics, Agricultural --- Land use, Rural --- Politics and agriculture --- Politics, Practical --- Motion pictures --- Cultural conflict --- Culture wars --- Conflict of cultures --- Intercultural conflict --- Social conflict --- Class distinction --- Classes, Social --- Rank --- Caste --- Estates (Social orders) --- Social status --- Class consciousness --- Classism --- Social stratification --- Rural life --- Social history --- Peasantry --- Agricultural laborers --- Rural population --- Marks (Medieval land tenure) --- Villeinage --- Social conditions. --- Political aspects. --- History. --- Economic aspects. --- Philosophy. --- Economic aspects --- Political aspects --- Rural conditions --- Social classes --- Culture conflict in motion pictures --- Culture conflict in literature --- Agriculture and politics --- Social conditions --- History --- Philosophy --- E-books --- Paysannerie --- Conditions rurales --- Classes sociales --- Conflit culturel --- Conflit culturel au cinéma --- Conflit culturel dans la littérature --- Voyage --- Agriculture et politique --- Capitalisme --- Conditions sociales --- Aspect politique --- Art d'écrire --- Histoire --- Aspect économique --- Philosophie