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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Food service. --- Hospitality industry. --- Restaurants. --- Tourism / Hospitality. --- Hospitality industry --- Food service --- Restaurants --- Marketing --- E-books --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Quantity cooking

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Restaurants --- Food service --- Food industry and trade --- Restaurant management --- Marketing research --- Marketing --- Statistics --- E-books --- Management --- Food --- Food preparation industry --- Food processing --- Food processing industry --- Food technology --- Food trade --- Agricultural processing industries --- Processed foods --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Hospitality industry --- Quantity cooking --- Cafés --- Dining establishments --- Restaurants, lunch rooms, etc. --- Happy hours --- Processing --- Beverages --- Drinks --- Potable liquids --- Potables --- Liquids

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A number of recent books, magazines, and television programs have emerged that promise to take viewers inside the exciting world of professional chefs. While media suggest that the occupation is undergoing a transformation, one thing remains clear: being a chef is a decidedly male-dominated job. Over the past six years, the prestigious James Beard Foundation has presented 84 awards for excellence as a chef, but only 19 were given to women. Likewise, Food and Wine magazine has recognized the talent of 110 chefs on its annual "Best New Chef" list since 2000, and to date, only 16 women have been included. How is it that women-the gender most associated with cooking-have lagged behind men in this occupation? Taking the Heat examines how the world of professional chefs is gendered, what conditions have led to this gender segregation, and how women chefs feel about their work in relation to men. Tracing the historical evolution of the profession and analyzing over two thousand examples of chef profiles and restaurant reviews, as well as in-depth interviews with thirty-three women chefs, Deborah A. Harris and Patti Giuffre reveal a great irony between the present realities of the culinary profession and the traditional, cultural associations of cooking and gender. Since occupations filled with women are often culturally and economically devalued, male members exclude women to enhance the job's legitimacy. For women chefs, these professional obstacles and other challenges, such as how to balance work and family, ultimately push some of the women out of the career. Although female chefs may be outsiders in many professional kitchens, the participants in Taking the Heat recount advantages that women chefs offer their workplaces and strengths that Harris and Giuffre argue can help offer women chefs-and women in other male-dominated occupations-opportunities for greater representation within their fields. Click here to access the Taking the Heat teaching guide (http://rutgerspress.rutgers.edu/pages/teaching_guide_for_taking_the_heat.aspx).

Women cooks. --- Food service. --- Women in the hospitality industry. --- Women in the food industry. --- Sex discrimination against women. --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Women chefs --- Discrimination against women --- Subordination of women --- Women, Discrimination against --- Food industry and trade --- Hospitality industry --- Quantity cooking --- Cooks --- Women in the food industry --- Feminism --- Sex discrimination --- Women's rights --- Male domination (Social structure) --- Sex discrimination against women --- Women in the hospitality industry --- Food service --- Women cooks --- E-books