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Book
New approaches to hedging
Authors: --- --- ---
ISBN: 9780857242471 0857242474 9004253246 9789004253247 Year: 2010 Volume: 9 Publisher: Bingley, England : Emerald,

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Abstract

Hedging is an essential part of everyday communication. It is a discourse strategy which is used to reduce commitment to the force or truth of an utterance to achieve an appropriate pragmatic effect. In recent years hedges have therefore attracted increased attention in Pragmatics and Applied Linguistics, with studies approaching the concept of hedging from various perspectives, such as speech act - and politeness theory, genre-specific investigations, interactional pragmatics, and studies of vague language. The present volume provides an up-to-date overview of current research on the topic by bringing together studies from a variety of fields. The contributions span a range of different languages, investigate the use of hedges in different communicative settings and text types, and consider all levels of linguistic analysis from prosody to morphology, syntax and semantics. What unites the different studies in this volume is a corpus-based approach, in which various theoretical concepts and categories are applied to, and tested against, actual language data. This allows for patterns of use to be uncovered which have previously gone unnoticed and provides valuable insights for the adjustment and fine-tuning of existing categories. The usage-based approach of the investigations therefore offers new theoretical and descriptive perspectives on the context-dependent nature and multifunctionality of hedges.


Book
Denk niet aan een roze olifant : de psychologie van onzichtbaar overtuigen met framing
Author:
ISBN: 9789461260994 Year: 2014 Publisher: Zaltbommel Haystack

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Abstract

Zou het niet geweldig zijn als u de mensen om u heen voortaan moeiteloos kunt overtuigen van uw ideeën, thuis en op het werk ? Het kan, door slim in te spelen op hun onbewuste vooroordelen. Ons brein is weerloos tegen de overtuigingskracht van de woorden en beelden waarin wij zelf geloven. Door hier op in te spelen en uw ideeën slim te framen kun je net als succesvolle politici en reclamemakers andere mensen onzichtbaar overtuigen. Probeer ze niet te manipuleren, maar maak uw boodschap zo herkenbaar dat ze het direct met u eens zijn. Luisteren uw collega's niet naar wat u zegt, blijven klanten ongeïnteresseerd en trekken uw kinderen zich niets van u aan ? Dan is het tijd om u niet te richten op wat u zegt, maar op wat zij horen !Bouwend op nieuwe neurologische en sociaal-psychologische inzichten en jarenlange ervaring in het bedrijfsleven en de politiek laat taalstrateeg Sarah Gagestein zien wat werkt. Gagestein is gespecialiseerd in framing en weet als geen ander hoe u controle kunt krijgen over uw eigen ideeën.Bron : http://www.managementboek.nl


Book
Relevance and irrelevance : theories, factors and challenges
Authors: ---
ISBN: 3110470489 3110472503 9783110472509 9783110470185 9783110470482 3110470187 Year: 2018 Publisher: Berlin ; Boston : De Gruyter Saur,

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Relevance drives our actions and channels our attention; it shapes how we make sense of the world and communicate with each other. Irrelevance spreads a twilight which blurs the line between information we do not want to access and information we cannot access. In disciplines as diverse as philosophy, sociology, the information sciences and linguistics, "relevance" has been proposed as a key concept. This book is the first to bring together the often unrelated traditions. Researchers from different fields discuss relevance and relate it to the challenges of "irrelevance", which have so far been neglected despite their significance for our chances of making well-informed decisions and understanding others. The contributions focus on theoretical and conceptual questions, on specific factors and fields, and on practical and political implications of relevance and irrelevance as forces which are even stronger when they remain in the background.


Book
Exploring Politeness in Business Emails : A Mixed-Methods Analysis
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ISBN: 1788925971 1788925963 Year: 2019 Publisher: Blue Ridge Summit, PA : Multilingual Matters,

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Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.

Discourse analysis : the sociolinguistic analysis of natural language
Author:
ISBN: 0631103813 0631127631 9780631103813 9780631127635 Year: 1983 Volume: 4 Publisher: Oxford: Basil Blackwell,


Book
The pragmatics of executive coaching
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ISBN: 9789027202451 9789027262721 9027262721 9027202451 Year: 2019 Publisher: Amsterdam ; Philadelphia : John Benjamins Publishing Company,

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The Pragmatics of Executive Coaching is the first linguistic monograph on executive coaching, a recent, not fully professionalized, yet booming helping professional format in the organizational realm.


Book
Corporate discourse
Author:
ISBN: 9781474222877 9781441127181 9781441177537 1441127186 1441177531 1472541901 1474222870 Year: 2013 Publisher: London : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc,

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"Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization."--Bloomsbury Publishing.

Green talk in the White House : the rhetorical Presidency encounters ecology
Author:
ISBN: 1299052797 1603446354 9781603446358 1585443352 9781585443352 1585444154 9781585444151 9781299052796 1585444154 9781585444151 Year: 2004 Publisher: College Station : Texas A&M University Press,

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Abstract

This book gathers an array of approaches to studying environmental rhetoric and the presidency, covering a range of administrations and a diversity of viewpoints on how the concept of the "rhetorical presidency" may be modified in this policy area.

The language of turn and sequence
Authors: --- ---
ISBN: 0195124898 1280830867 0195352327 9780195352320 9780195124897 9786610830862 661083086X 9781280830860 0197721931 Year: 2023 Publisher: New York ; Oxford University Press,

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Abstract

Bringing together current research that is strongly influenced by the conversational analytic (CA) approach to understanding language use, this text emphasises what the methods and findings of CA can offer to discourse-functional linguistics.


Multi
The language of organizational styling
Author:
ISBN: 9781107054806 110705480X 9781107294899 9781107666979 1322560846 1316211576 1316191222 1316189384 1107294894 110766697X 1316206017 1316209687 1316207838 1316204200 131620233X 9781316204207 9781316207833 Year: 2015 Publisher: Cambridge : Cambridge University Press,

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Abstract

The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.

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