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In case of a crisis companies are recommended to follow a one-voice-policy in the communication with their stakeholders. The following chapter investigates how the one-voice-policy is performed in multilingual business writing. In doing so it will be shown which linguistic means are sensitive for translating the original in the target language and how they may violate the principle of one-voice-policy.
Multilingualism --- Language acquisition --- Languages & Literatures --- Philology & Linguistics --- Multilingualism. --- Language acquisition. --- Acquisition of language --- Developmental linguistics --- Developmental psycholinguistics --- Language and languages --- Language development in children --- Psycholinguistics, Developmental --- Plurilingualism --- Polyglottism --- Acquisition --- Interpersonal communication in children --- Psycholinguistics --- E-books
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This book examines communicative practices in a circuit-board manufacturing plant in California's Silicon Valley, where the employees come from diverse ethnolinguistic backgrounds, their activities involve the use of high-tech equipment and their practices are shaped by, and sometimes contest, local and global forces. Analyses of the data show that learning occurs optimally when workers make strategic use of both their home languages and English within an ecology of semiotic systems. The book demonstrates the importance of accounting for multilingual practices in studies of multimodality. Through detailed ethnography it brings the reader to a better understanding of learning-in-practice in work environments, where the complexities and accelerated growth of new technologies along with a globalized world produce new forms of multilingual and multimodal communication.
Bilingual communication in organizations. --- Business communication. --- Language acquisition. --- Multilingualism --- Plurilingualism --- Polyglottism --- Language and languages --- Acquisition of language --- Developmental linguistics --- Developmental psycholinguistics --- Language development in children --- Psycholinguistics, Developmental --- Interpersonal communication in children --- Psycholinguistics --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Communication in organizations --- Social aspects. --- Acquisition --- Bilingual communication in organizations --- Business communication --- Language acquisition --- Social aspects --- E-books --- Multilingualism Social aspects
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This book investigates the relationship between English and personal and national development, as this is both discursively promoted (particularly through language policy) and practically realized in developing societies. It addresses the effects that the increased use of English and the promotion of English-language education are having in developmental contexts, and their impact on broader educational issues, on local language ecologies and on questions of cultural identity. It investigates these issues by drawing together a series of original examinations and case studies by a range of leading scholars working in this burgeoning field. The chapters focus on a variety of contexts from around the world, and the volume as a whole surveys and critiques the positioning and influence of English as a catalyst for development in the 21st century.
Language policy --- English language --- Language and languages --- Study and teaching. --- Study and teaching --- Globalization. --- Variation. --- Political aspects. --- Glottopolitics --- Institutional linguistics --- Language and state --- Languages, National --- Languages, Official --- National languages --- Official languages --- State and language --- Government policy --- Communication policy --- Language planning --- Germanic languages --- Dialects --- Globalization --- Variation --- Political aspects --- E-books --- English language Study and teaching --- Language and languages Political aspects --- English as a lingua franca. --- English language education. --- English language teaching. --- English-medium instruction. --- cultural identity. --- globalisation. --- globalization. --- international development. --- language development. --- language policies. --- local language ecologies.
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This book is about categorization processes in native/non-native workplace interaction, within the context of internship interviews between Danish employers and second language speakers who were born abroad. In this volume, which is one of the first books on gatekeeping, Tranekjær seeks to address processes of power and ideology from a conversation analytical perspective. The book examines the challenges that non-native internship candidates face in processes of employment when employers and job-counsellors seek to conceptualize, categorize and address the candidates’ linguistic, ethnic and religious otherness. The book shows how processes of categorization are influenced by broader structures of ideology related to social issues of controversy and debate such as migration, integration and second-language learning. The book also includes an overview of previous gatekeeping studies and proposes a redefinition of the term, which suggests a broader meaning and relevance of the notion.
Categorization (Linguistics) --- Conversation analysis --- Sociolinguistics --- Language acquisition --- Acquisition of language --- Developmental linguistics --- Developmental psycholinguistics --- Language and languages --- Language development in children --- Psycholinguistics, Developmental --- Interpersonal communication in children --- Psycholinguistics --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Analysis of conversation --- CA (Interpersonal communication) --- Conversational analysis --- Oral communication --- Classification (Linguistics) --- Linguistic analysis (Linguistics) --- Acquisition --- Social aspects --- Sociological aspects --- E-books --- Conversation analysis. --- Sociolinguistics. --- Language acquisition. --- Applied Conversation Analysis. --- Cultural Studies. --- Discursive Psychology. --- Interactional sociolinguistics. --- Intercultural communication. --- Membership Categorization Analysis. --- Power. --- Second language interaction. --- Social categories. --- Work-place communication. --- Work-place studies. --- categorization processes. --- employment. --- ethnic otherness. --- gatekeeping. --- linguistic otherness. --- religious otherness.
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