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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.

City promotion -- Europe. --- City promotion --- Tourism -- Europe -- Marketing. --- Tourism --- DMOs. --- destination branding. --- destination marketing organisations. --- destination marketing paradigm. --- destination marketing. --- theory and paradigm change. --- theory of competitive advantage. --- tourism marketing. --- urban destination marketing operations. --- urban destination marketing. --- BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Boosterism (Place promotion) --- Cities and towns --- Promotion of cities --- Promotion of towns --- Town promotion --- Municipal government --- Place marketing --- Marketing. --- Economic aspects --- Marketing --- Public relations --- urban destination marketing operations .

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In three sections, this work: reviews a range of approaches to incorporating increased complexity in models; discusses how to obtain the rich data necessary to support complex models; and reports on real applications in action. It is useful for any researcher or practitioner wishing to keep abreast of this key area of transportation research.

Choice of transportation --- Trip generation --- Origin and destination traffic surveys --- Traffic estimation --- Modal choice in transportation --- Modal split (Transportation) --- Modes of transport --- Transport modes --- Transportation, Choice of --- Travel modes --- Traffic surveys --- Transportation --- Mathematical models --- E-books

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Souvenirs are part of global and local travel and tourism in all corners of the world. This book portrays souvenirs as expressions of culture and as triggers of cultural change. The volume provides critique and theorisation of souvenirs of places, people and experiences in the context of lives lived at the margins of society, politics, tourism flows and urbanisation. Case studies in sustainable tourism illustrate dynamic ways that consumers and suppliers use souvenirs to respond to, resist and (re)interpret global and local influences upon cultures across informal, hybrid and formal economies.

Tourism --- Souvenirs (Keepsakes) --- Keepsakes (Souvenirs) --- Mementos --- Memorabilia --- Collectibles --- Social aspects. --- Culture and tourism --- Ethnotourism --- Tourism and culture --- Social aspects --- cultural preservation. --- destination image. --- experience. --- memory. --- souvenirs. --- sustainability. --- tourism development.

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Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.

Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- Place marketing --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- E-books --- Place marketing. --- Business & Economics --- Tourism industry. --- Industries --- Hospitality, Travel & Tourism.

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This is the first book of its kind to examine railway heritage in the context of tourism in a comprehensive, internationally relevant manner. It explores the challenges faced by developers and operators of railway heritage destinations including financial, legal and managerial sustainability in the modern tourism industry. These themes are exemplified by a variety of case studies of railway heritage in tourism from regions around the world including North, Central and South America, the Caribbean, Europe, and Australasia. The volume will be of particular interest to scholars of cultural tourism as well as researchers and practitioners of industrial heritage tourism, along with graduate and senior undergraduate students.

Heritage tourism. --- Railroad travel. --- Rail travel --- Railroads --- Routes of travel --- Train travel --- Transportation --- Travel --- Voyages and travels --- Cultural tourism --- Tourism --- Heritage tourism --- Railroad travel --- cruise rail tourism. --- cultural heritage tourism. --- destination planning. --- industrial heritage. --- rails to trails. --- railway heritage tourism. --- trains.