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"John Heskett was a leading design historian with a particular interest in design and economics. This book publishes for the first time his writings on design and economic value, and design's role in creating value in organisations and products. The first part of Heskett's text introduces the main traditions of economic thought as they explain the relationship between producers, markets, products and consumers; he then goes on to consider the importance of design and design thinking in innovating and creating value in business practice and product development. Heskett refers to examples of businesses such as Dyson and Apple that have successfully responded to the value of design in their practice, and others such as the Ford Motor Company that were faced with the threat of bankruptcy because they failed to encourage innovation and creativity or to respond adequately to the challenges and opportunities presented by new technology. Heskett's text is accompanied by critical and contextualising overviews by leading design scholars, which place Heskett's writings within the framework of contemporary design and business thought and practice."--

Design --- Creation (Literary, artistic, etc.) --- Economic aspects. --- Economic aspects --- E-books --- Product strategy

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"With 200 pages of new content, the fifth edition of this popular guide gives new or veteran project managers a comprehensive overview of all of the best-of-breed project management approaches and tools today, including Traditional (Linear and Incremental), Agile (Iterative and Adaptive), and Extreme. Step-by-step instruction and practical case studies show you how to use these tools effectively to achieve better outcomes of projects at hand. Plus, the book provides full coverage on managing continuous process improvement, procurement management, managing distressed projects, and managing multiple team projects. The companion Web site includes exercises and solutions that accompany the project management instruction in the book"--Resource description page.

Project management. --- Industrial project management --- Management --- Project management --- Organizational effectiveness --- Organization --- Planning --- Creation (Literary, artistic, etc.) --- Executive ability --- Organisation --- E-books --- Organization theory --- projectplanning --- IKZ (integrale kwaliteitszorg) --- projectmanagement

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"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"--

Creative ability --- Creative ability in business. --- Economic aspects. --- Business creativity --- Creativeness --- Creativity --- Business --- Success in business --- Ability --- Creation (Literary, artistic, etc.) --- Creative ability in business --- Economic aspects --- E-books

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Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Creative ability in business. --- Creative ability. --- Creative thinking. --- Creative thinking (Education) --- Creative ability --- Thought and thinking --- Creativeness --- Creativity --- Ability --- Creation (Literary, artistic, etc.) --- Business creativity --- Business --- Success in business --- Creative ability in business --- Creative thinking --- E-books

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Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

Creative ability --- Creative thinking --- Creative ability in business --- Business creativity --- Business --- Success in business --- Creative thinking (Education) --- Thought and thinking --- Creativeness --- Creativity --- Ability --- Creation (Literary, artistic, etc.) --- E-books --- Creative ability. --- Creative thinking. --- Creative ability in business.