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Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

Coaching (Athletics) --- Physical education and training --- Marketing.

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Today, in a world quite different from the one that existed just thirty years ago, both girls and boys play soccer, baseball, softball, and other youth sports. Yet has the dramatic surge in participation by girls contributed to greater gender equality? In this engaging study, leading sociologist Michael A. Messner probes the richly complex gender dynamics of youth sports. Weaving together vivid first-person interviews with his own experiences as a volunteer for his sons' teams, Messner finds that despite the movement of girls into sports, gender boundaries and hierarchies still dominate, especially among the adults who run youth sports. His book widens into a provocative exploration of why youth sports matter-how they play a profound role in shaping gender, class, family, and community.

Sports for children. --- Sports for children --- Sports --- Parent and child. --- Child and parent --- Children and parents --- Parent-child relations --- Parents and children --- Children and adults --- Interpersonal relations --- Parental alienation syndrome --- Sandwich generation --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Coaching (Athletics) --- Children --- Coaching. --- Psychological aspects. --- Sex differences. --- idrett --- ungdom --- barn --- kjønn --- kjønnsforskjeller --- foreldre --- trening --- psykologi --- ungdomsidrett --- barneidrett --- Parent and child --- Coaching --- Psychological aspects --- Sex differences --- E-books