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How 30 great ads were made : from idea to campaign
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ISBN: 178067208X 9781780672083 Year: 2012 Publisher: London : Laurence King Publishing,

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Abstract

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but also for anyone who is curious about this creative process.Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development - including sketches and early ideas that may have

Keywords

Advertising.


Book
Great clients : why their advertising is better than yours
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ISBN: 177327113X Year: 2020 Publisher: Vancouver, British Columbia ; Berkeley : Figure.1,

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Advertising.


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Advertising as culture
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ISBN: 1841507873 9781841507873 Year: 2013 Publisher: Bristol : Intellect,

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This book is about advertising and culture. Advertising is a significant aspect of modernsocieties and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are draw

Keywords

Advertising.


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Advertising : what everyone needs to know
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ISBN: 0197569366 0190625910 0190625902 Year: 2020 Publisher: New York : Oxford University Press,

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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. The author explains the strategies that help us to combat the effects of manipulative advertising, enabling the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.


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Advertising : developments and issues in the digital age
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ISBN: 1611221668 Year: 2011 Publisher: Nova Science Publishers, Inc.

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Guerrilla Publicity : Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
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ISBN: 1642799300 Year: 2021 Publisher: New York, New York : Morgan James Publishing,

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Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge.

Keywords

Advertising. --- Marketing.


Book
Secrets to free advertising on the Internet : a complete comprehensive guide for large and small businesses on how to take advantage of all the advertising media available on the Internet
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ISBN: 1614481989 Year: 2010 Publisher: New York : MJ,

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Advertising for people who don't like advertising
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ISBN: 1780672217 9781780672212 Year: 2012 Publisher: London : Laurence King Publishing Ltd.,

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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman


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Impact of television advertisement on purchases made for children
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ISBN: 3954893800 Year: 2016 Publisher: Hamburg, [Germany] : Anchor Academic Publishing,

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Law and advertising : a guide to current legal issues
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ISBN: 1442244895 Year: 2017 Publisher: Lanham, Maryland : Rowman & Littlefield,

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Keywords

Advertising laws

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