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The new advertising : branding, content, and consumer relationships in the data-driven social media era
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Authors:
Brown, Ruth E.
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Jones, Valerie K.
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Wang, Ming
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Schultz, Don E.
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Tobaccowala, Rishad
ISBN: 9798216122418 1440833435 Year: 2016 Publisher: Santa Barbara, California ; Denver, Colorado : Praeger,
ISBN: 9798216122418 1440833435 Year: 2016 Publisher: Santa Barbara, California ; Denver, Colorado : Praeger,
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Abstract
Keywords
Advertising. --- Internet advertising. --- Internet marketing. --- Social media.
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