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How have politics and activism been transformed by digital media, including digital television, online social networking and mobile computing? Since the emergence of new technologies, new modes of cooperation, deliberation and representation have risen to the fore, @ is for Activism maps out how political relationships have been reconfigured and new have emerged through the use of new technologies. A host of critical thinkers populate the study, from Martin Heidegger and Herbert Marcuse criticism of technology's close relation to capitalism, to media networks' actualising the Habermasian ideal of collective communicative action, Hands delineates the potentials and the pitfalls of a technologised politics. From anti-war activism, to global justice movements, peer production and 'Twitter' activism, we see how politics is being shaped by the new technological environment.
Mass communications --- Political sociology --- Political participation --- Digital communications --- Digital media --- Political activists. --- Internet --- Online social networks --- Participation politique --- Transmission numérique --- Médias numériques --- Activistes --- Réseautage personnel (Informatique) --- Technological innovations. --- Political aspects --- Political aspects. --- Innovations --- Aspect politique --- Political activists --- Technological innovations --- Online social networksTechnological innovations --- Transmission numérique --- Médias numériques --- Réseautage personnel (Informatique) --- Sociology & Social History --- Social Sciences --- Social Change --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Activists, Political --- Persons --- Electronic media --- New media (Digital media) --- Mass media --- Online journalism --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Signal processing --- Citizen participation --- Community action --- Community involvement --- Community participation --- Involvement, Community --- Mass political behavior --- Participation, Citizen --- Participation, Community --- Participation, Political --- Political activity --- Political behavior --- Political rights --- Social participation --- Politics, Practical --- Digital techniques --- Political Science / Political Process / Political Advocacy --- Political science --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- Social sciences --- State, The --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Political participation - Technological innovations --- Digital communications - Political aspects --- Digital media - Political aspects --- Internet - Political aspects --- Online social networks - Political aspects --- Political activists.. --- Effect of technological innovations on.
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This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully. Marketing Your Library's Electronic Resources provides practical guidance on creating marketing programmes to allow librarians to get the word out about their e-resources. The book explains how libraries cannot just rely on discovery systems to make their customer aware of their e-resources and that the value of marketing means that the library knows its patrons well enough to say, "Out of all of these available resources, it's this one, this is the one you want." Readers will be shown how to develop, implement, and assess marketing plans, understand marketing terminology and and save time, effort and money while increasing the use of vital library resources and making customers happier and more successful. The book also contains sample marketing plans for examples of best practice. Readership: Anyone involved in promoting their libraries electronic resources and LIS students who need to understand the practice of library marketing.
Marketing --- Library management --- Electronic information resources --- Libraries --- Special collections --- Information électronique --- Gestion des documents --- Digital libraries. --- Collection development (Libraries) --- -AA / International- internationaal --- 020 --- 025 --- Digital information resources --- Digital resources (Information resources) --- Electronic information sources --- Electronic resources (Information resources) --- Information resources --- Collection building (Libraries) --- Library collection development --- Collection management (Libraries) --- Acquisitions (Libraries) --- Digital curation --- Digital media collections --- Digital media libraries --- Digital repositories --- Electronic libraries --- Electronic publication collections --- Electronic publication libraries --- Electronic text collections --- Repositories, Digital --- Virtual libraries --- Information storage and retrieval systems --- Web archives --- Marketing. --- Bibliotheekwezen: algemeenheden. --- Collection development --- Electronic information resources. --- Web archivesMarketing. --- Information électronique. --- Gestion des documents. --- Digital libraries --- Bibliotheekwezen: algemeenheden --- Electronic information resources - Marketing --- Libraries - Marketing --- Libraries - Special collections - Electronic information resources --- Libraries - United States - Marketing - Case studies --- -Marketing
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