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The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive and well-written overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. Designed to accompany both undergraduate and postgraduate courses in this discipline, the text addresses key strategic issues, and examines marketing practice in a number of specific nonprofit contexts.

Marketing --- Nonprofit organizations --- Marketing. --- Marketingmanagement --- Non-profitorganisaties --- #SBIB:309H2812 --- #SBIB:309H253 --- 658.8 --- Non-profitmarketing (sociale marketing) --- Marketing, consumentengedrag, consumentisme --- Externe communicatie: non-profit-sector --- Marketingmanagement. --- Non-profitorganisaties. --- Enseignement --- Teaching --- Gestion --- Management --- Bénévolat --- Développement --- Économie publique --- Entreprises publiques --- Nonprofit organizations - Marketing. --- Culture --- Nonprofit --- Santé --- Bénévolat --- Développement --- Économie publique --- Santé