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More than half of Iran's citizens were not alive at the time of the 1979 Revolution. Now entering its fifth decade in power, the Iranian regime faces the paradox of any successful revolution : how to transmit the commitments of its political project to the next generation. New media ventures supported by the Islamic Republic attempt to win the hearts and minds of younger Iranians. Yet members of this new generation - whether dissidents or fundamentalists - are increasingly skeptical of these efforts. This book offers unprecedented access to those who wield power in Iran as they debate and define the future of the Republic. Over ten years, the author met with men in Iran's Revolutionary Guard, Ansar Hezbollah, and Basij paramilitary organizations to investigate how their media producers developed strategies to court Iranian youth. Readers come to know these men - what the regime means to them and their anxieties about the future of their revolutionary project. Contestation over how to define the regime underlies all their efforts to communicate with the public. This book offers a multilayered story about what it means to be pro-regime in the Islamic Republic, challenging everything we think we know about Iran and revolution.

Motion picture industry --- Motion pictures --- Motion pictures in propaganda --- Political aspects --- Iran --- Cultural policy. --- Politics and government --- IRAN--CULTURAL POLICY --- MOTION PICTURES--POLITICAL ASPECTS--IRAN --- MOTION PICTURES IN PROPAGANDA--IRAN --- IRAN--POLITICS AND GOVERNMENT

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Motion pictures --- Television broadcasting --- Advertising --- Mass media --- Social aspects --- -Motion pictures --- -Television broadcasting --- -#A0103A --- 690 Media, mediarecht --- 651 Maatschappij. Algemeen --- Telecasting --- Television --- Television industry --- Broadcasting --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Performing arts --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History and criticism --- SellingSocial aspects --- #A0103A --- Society and advertising --- 360 --- cinéma --- communication --- télévision --- pers en communicatie --- presse et communication --- Motion pictures - Social aspects --- Television broadcasting - Social aspects --- Advertising - Social aspects --- Mass media - Social aspects