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The authors provide insights and advice that you need to : - Adapt innovations from the developing world to wealthier markets - Plan all-new ventures by testing and tweaking - Manage risk across an innovation portfolio - Avoid classic pitfalls such as stifling innovation with rigid processes - Iterate to arrive at the best possible product offering.

Creative ability in business. --- Creative thinking. --- Diffusion of innovations --- New products. --- Technological innovations --- Management. --- CREATIVE ABILITY IN BUSINESS --- DIFFUSION OF INNOVATIONS--MANAGEMENT --- TECHNOLOGICAL INNOVATIONS--MANAGEMENT --- ORGANIZATIONAL CHANGE --- Creative ability in business --- Creative thinking --- New products --- Management