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Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, this book attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game ? To communicate their message ? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen's attitudes and vote choice ? The book examines these questions in an attempt to summarize the 2016 online campaign.

PRESIDENTS--USA--ELECTION--2016 --- INTERNET IN POLITICAL CAMPAIGNS --USA --- INTERNET--POLITICAL ASPECTS--USA --- USA--POLITICS AND GOVERNMENT --- Presidents --- Internet --- Political campaigns --- Internet in political campaigns --- Presidential candidates --- Election --- Political aspects --- Computer network resources --- United States --- Politics and government --- Presidents - United States - Election - 2016 --- Internet - Political aspects - United States --- Political campaigns - United States - Computer network resources --- Internet in political campaigns - United States --- Presidential candidates - United States --- United States - Politics and government - 2009-2017