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Created to accompany an international traveling exhibition, Another Book about Promotion and Sales Material explores the work of one of the world’s most famous graphic designers—Stefan Sagmeister. Divided into four sections, and including commissioned work from ten years of graphic design, this book explores how Sagmeister creates greater awareness for corpora­tions, his friends, his own work, and cultural events and products.

Showcasing a wide range of work, from a Talking Heads boxed set, to print ads for Levi’s, to a wedding invitation for close friends, this book includes exclusive images from the studio archive as well as Sagmeister’s commentary on his work, which contains his characteristic wit and insight. The result is a funny, revealing, and intimate look at the cutting-edge work of a graphic design master.

766.071 SAGMEISTER --- Oostenrijk --- Sagmeister Stefan --- Verenigde Staten --- eenentwintigste eeuw --- grafisch design --- grafisch ontwerp --- grafische vormgeving --- reclamevormgeving --- 753 --- Sagmeister, Stefan --- grafische vormgevers --- reclame --- grafische vormgeving , geschiedenis, grafische vormgevers afzonderlijk --- Exhibitions --- Commercial artists --- Commercial art --- Graphic arts --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Artists --- Sagmeister, Stefan, --- Friends and associates. --- MAD-faculty 13 --- graphic design --- graphic designers

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Type designers --- Type and type-founding --- Printing --- Graphic arts --- Printers --- Histoire --- Art graphique --- Caractère --- Typographie --- Book history --- typografie --- typography --- cultuurgeschiedenis --- Publishers. Printers --- Lettering --- Imprimerie --- Lettrage --- History --- 684.3 --- encyclopedieën --- geschiedenis --- 766.02 --- ed. by Friedrich friedl, Nicolaus Ott, Bernard Stein ; Text : The Tools Philipp Luidl --- grafisch design --- grafische- en reclamevormgeving --- grafisch ontwerp --- naslagwerk --- 655.2(03) --- Typografie ; schrift ; naslagwerken --- 655.262 --- Designers --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Typesetting --- typografisch ontwerpen - typografisch tekenen - letters en drukvormen --- Grafische industrie ; typografie ; letterzetten ; encyclopedieën --- Boekdesign--algemeen --- Typografie --- Caracteres d'imprimerie --- Dessinateurs de caracteres --- Imprimeurs --- Arts graphiques --- Dictionnaires