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L'évaluation du musée ne consiste pas seulement en l'étude de son public et l'analyse des réactions de ses visiteurs. Un nombre important d'outils ont été envisagés pour décrire les multiples activités des musées : rapports d'activité, évaluations des publics, procédures d'accréditation, évaluations économiques, indicateurs de performance. Cette étude repose sur une vaste enquête réalisée au sein des musées de Bruxelles et de Wallonie.

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