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Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and readers. Essays by twenty-five scholars from a range of disciplines seek to reconstruct the dynamics of the trade through a variety of sources. Through the combined investigation of printed output, documentary evidence, provenance research, and epistolary networks, this volume trails the evolving relationship between readers and the book trade. In the resulting picture of failure and success, balanced precariously between debt-economies, sale strategies and uncertain profit, customers stand out as the real winners.

Book history --- bookselling --- reading culture --- publishers --- printers [people] --- Europe --- Book industries and trade --- Booksellers and bookselling --- Publishers and publishing --- History. --- anno 1500-1799 --- Economics. --- Exchange. --- Social exchange. --- Microeconomics. --- Book dealers --- Book sales --- Dealers, Book --- Book trade --- Cultural industries --- Manufacturing industries --- History

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Graphics industry --- boekvormen --- Book design --- Book industries and trade --- Electronic publishing --- Publishers and publishing --- Self-publishing --- 766.044 --- boekdesign --- boeken --- grafische vormgeving --- grafisch ontwerp --- Digital publishing --- Online publishing --- Desktop publishing --- Book trade --- Cultural industries --- Manufacturing industries --- Design, Book --- Books --- Graphic design (Typography) --- Format

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Book history --- Germany --- Book industries and trade --- History --- 655.42 <43> --- 347.78 <430.1> --- 655.42 --- -Book trade --- Cultural industries --- Manufacturing industries --- Boekhandel--algemeen--Duitsland voor 1945 en na 1989 --- Auteursrecht--Westduitsland. Bondsrepubliek Duitsland --- Boekhandel--algemeen --- -Boekhandel--algemeen--Duitsland voor 1945 en na 1989 --- 347.78 <430.1> Auteursrecht--Westduitsland. Bondsrepubliek Duitsland --- book history --- bookselling --- censorship --- -347.78 <430.1> Auteursrecht--Westduitsland. Bondsrepubliek Duitsland --- Book trade --- Book industries and trade - History --- -History

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Book industries and trade --- 094 <092> --- 094.1 <41> --- 094 <092> Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Repertoria van drukkers. Biografieën --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Repertoria van drukkers. Biografieën --- 094.1 <41> Oude drukken: bibliografie----Europa--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Oude drukken: bibliografie----Europa--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Book trade --- Cultural industries --- Manufacturing industries --- Directories --- Book history

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A decade ago in the Times Literary Supplement, Roderick Conway Morris claimed that "almost everything that was going to happen in book publishing-from pocket books, instant books and pirated books, to the concept of author's copyright, company mergers, and remainders-occurred during the early days of printing." Ian Maclean's colorful survey of the flourishing learned book trade of the late Renaissance brings this assertion to life. The story he tells covers most of Europe, with Frankfurt and its Fair as the hub of intellectual exchanges among scholars and of commercial dealings among publishers. The three major religious confessions jostled for position there, and this rivalry affected nearly all aspects of learning. Few scholars were exempt from religious or financial pressures. Maclean's chosen example is the literary agent and representative of international Calvinism, Melchior Goldast von Haiminsfeld, whose activities included opportunistic involvement in the political disputes of the day. Maclean surveys the predicament of underfunded authors, the activities of greedy publishing entrepreneurs, the fitful interventions of regimes of censorship and licensing, and the struggles faced by sellers and buyers to achieve their ends in an increasingly overheated market. The story ends with an account of the dramatic decline of the scholarly book trade in the 1620's, and the connivance of humanist scholars in the values of the commercial world through which they aspired to international recognition. Their fate invites comparison with today's writers of learned books, as they too come to terms with new technologies and changing academic environments.

Book history --- anno 1600-1699 --- anno 1500-1599 --- Scholarly publishing --- Book industries and trade --- Communication in learning and scholarship --- History --- 094.1 <4> --- 094 "15/16" --- Oude drukken: bibliografie----Europa --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--?"15/16" --- 094.1 <4> Oude drukken: bibliografie----Europa --- book history --- publishers --- trade [function] --- scholars --- church history --- bookselling --- Book trade --- Cultural industries --- Manufacturing industries --- Academic publishing --- Publishers and publishing --- Communication in scholarship --- Scholarly communication --- Learning and scholarship --- booksellers --- trade [general function] --- booksellers [people]