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Publicity --- Public relations --- Authorship
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The entrepreneur's guide to creating an unpaid sales force with giving, generous hands.
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Alors que la publicité ne cesse d'attirer l'attention des journalistes, commentateurs et essayistes qui débattent de son pouvoir manipulateur et de son caractère idéologique, cet ouvrage fournit aux professionnels comme aux étudiants des repères pour aborder l'étude de la publicité en tant que question de société. Il dresse, des années 1950 à aujourd'hui, une synthèse claire des approches théoriques et méthodologiques et des questionnements abordés dans l'étude des discours et des pratiques publicitaires. Il donne des clés pour explorer les enjeux actuels (économiques, sociaux, culturels et politiques) de la publicité et montre les éclairages apportés par les Sciences de l'information et de la communication.
Publicity. --- Advertising --- Propaganda --- Public relations
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From packing the right equipment to keeping enough gas in the tank to get home, every aspect of making a successful tour with a band is addressed in this comprehensive guide. More than 100 luminaries and leading organizations from the world of touring?among them Chris Connelly, Henry Rollins, the House of Blues, and the Vans Warped Tour, as well as club owners, tour managers, and even sex advisors?provide handy insider know-how along with insight on mistakes commonly made by novice bands. Chapters address the nitty-gritty of touring, with instructions
Concert tours --- Musicians --- Music publicity. --- Music trade --- Publicity, Music --- Arts publicity --- Artists --- Concert touring --- Tours, Concert --- Concerts --- Management --- Travel.
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To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
Journalism. --- Writing (Authorship) --- Literature --- Publicity --- Fake news
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To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
Journalism. --- Writing (Authorship) --- Literature --- Publicity --- Fake news
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Journalism: A Very Short Introduction examines how we get information and the many practical, political, and professional decisions that the journalist has to make. It argues that the core principles of ‘freedom of the press’ and the necessity of exposing the truth are as vital today as they ever were. The goals of journalism do not change. Almost everyone reads a newspaper, browses the Internet, listens to the radio, or watches TV. Journalism has an indelible effect on our worldview. Is journalism the ‘first draft of history’ or a dumbing-down of our culture and a glorification of the trivial and intrusive?
Journalism. --- Writing (Authorship) --- Literature --- Publicity --- Fake news
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"A collection of essays by the first person outside the Pulitzer family to edit the St. Louis Post-Dispatch and the first Asian American to edit a major American newspaper. William F. Woo touches on a wide range of subjects to inspire the next generation of journalists"--Provided by publisher.
Journalism. --- Writing (Authorship) --- Literature --- Publicity --- Fake news
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Journalism --- Writing (Authorship) --- Literature --- Publicity --- Fake news
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Journalism. --- Writing (Authorship) --- Literature --- Publicity --- Fake news
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