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You don?t get to decide which platform or device your customers use to access your content: they do.Mobile isn?t just smartphones, and it doesn?t necessarily mean you are on the move. It?s a proliferation of devices, platforms, and screensizes ? from the tiniest ?dumb? phones to the desktop web. How can you be sure that your content will work everywhere, all the time?Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You?ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.Bron: https://abookapart.com/collections/books

Mobiel internet --- CSS --- Webdesign --- grafisch design --- grafisch ontwerp --- grafische vormgeving --- 766.02 --- smartphones --- mobiles --- gsm's --- webdesign --- websites --- E-books --- CSS3 --- Responsive design --- Content management --- Mobile advertising --- Mobile marketing --- Cascading Style Sheets --- Contentmanagement

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• Reference Manager
• EndNote
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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Communication in marketing. --- Disinformation. --- Advertising. --- Deceptive advertising. --- Communication en marketing --- Désinformation --- Publicité --- Publicité mensongère --- EPUB-ALPHA-C EPUB-LIV-FT LIVCOMMU LIVMARKE LIBRE-B --- Information society in advertising. --- Literature (General). --- Digital Communication. --- Digitale Medien. --- Kommunikation. --- Mass Media. --- Massenmedien. --- Mobile Advertising. --- Online Advertising. --- Werbesprache. --- Werbung. --- Wissensgesellschaft. --- LANGUAGE ARTS & DISCIPLINES / Communication Studies. --- Advertising --- Deception --- Intelligence service --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Corrective advertising --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Online manipulation