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Millennial monsters : Japanese toys and the global imagination
Authors: ---
ISSN: 15557812 ISBN: 1282771922 9786612771927 0520938992 1601290292 9780520938991 1423771125 9781423771128 9781601290298 9780520221482 0520221486 9780520245655 0520245652 9781282771925 6612771925 Year: 2006 Volume: 13 Publisher: Berkeley: University of California press,

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Abstract

From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese "cool" is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada. Examining the crossover traffic between Japan and the United States, Millennial Monsters explores the global popularity of Japanese youth goods today while it questions the make-up of the fantasies and the capitalistic conditions of the play involved. Arguing that part of the appeal of such dream worlds is the polymorphous perversity with which they scramble identity and character, the author traces the postindustrial milieux from which such fantasies have arisen in postwar Japan and been popularly received in the United States.

Keywords

Toys --- Games --- Animated films --- Video games --- Consumer goods --- Toy industry --- Philosophy, Japanese. --- Japanese philosophy --- Amusements --- Children's paraphernalia --- Infants' supplies --- Miniature objects --- Leisure industry --- Consumer products --- Consumers' goods --- Goods, Consumer --- Commercial products --- Television games --- Videogames --- Electronic games --- Games, Japanese --- Marketing. --- Japan --- Social life and customs. --- Philosophy, Japanese --- J6852 --- Marketing --- Japan: Games, toys and hobbies -- toys --- 745.036 --- 745.04 --- animatie --- animatiefilms --- anime --- Anne Allison ; Foreword by Gary Cross --- beeldverhaal --- cultuurgeschiedenis --- design --- eenentwintigste eeuw --- games --- globalisering --- manga --- popcultuur --- speelgoed --- tekenkunst --- twintigste eeuw --- Verenigde Staten --- videospellen --- virtual reality --- Jouets --- Jeux --- Dessins animés --- Jeux vidéo --- Biens de consommation --- Philosophie japonaise --- Industrie --- Commercialisation --- Japon --- Social life and customs --- Moeurs et coutumes --- Toys - Japan --- Games - Japan --- Animated films - Japan --- Video games - Japan --- Consumer goods - Japan --- Toy industry - Japan --- Toys - Japan - Marketing --- Japan - Social life and customs --- Computer games --- Internet games --- america. --- animation. --- anime. --- canada. --- capitalism. --- comic books. --- cultural goods. --- cultural studies. --- global consumption. --- global culture. --- global imagination. --- global marketplace. --- globalization. --- hong kong. --- japan. --- japanese culture. --- japanese toys. --- karaoke. --- made in japan. --- manga. --- martial arts. --- media studies. --- millennials. --- nonfiction. --- popular toys. --- postindustrial. --- postwar japan. --- social science. --- sushi. --- technoware. --- toy industry. --- united states. --- video games. --- youth products.

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