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Persönlichkeitsorientiertes Markenmanagement : Eine empirische Untersuchung zur Messung, Wahrnehmung und Wirkung der Markenpersönlichkeit
Authors: ---
Year: 2018 Publisher: Frankfurt a.M. PH02

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Abstract

Der Aufbau einer differenzierten Markenpersönlichkeit wird seit geraumer Zeit als entscheidend für das Markenmanagement betrachtet. In Ermangelung eines integrierten Steuerungsrahmens wird in dieser Arbeit zunächst ein Bezugsrahmen für das Management von Markenpersönlichkeiten entwickelt. In einem sich anschließenden empirischen Teil wird die Markenpersönlichkeit operationalisiert und hinsichtlich ihrer Wahrnehmung und ihrer Wirkung auf die Markenstärke gemessen. Abschließend werden Implikationen für die Praxis diskutiert.


Book
Jheronimus Bosch. : het complete werk.
Authors: --- ---
ISBN: 9783836549448 Year: 2014 Publisher: Köln Taschen

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Dit omvangrijke boek, uitgegeven bijna 500 jaar na Bosch’ dood, bevat een overzicht van het complete werk van de kunstenaar, met foto’s van onlangs gerestaureerde schilderijen.


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De 'geheimtaal' van Jheronimus Bosch: een interpretatie van zijn werk
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ISBN: 9789065509659 9065509658 Year: 2007 Volume: 103 Publisher: Hilversum Verloren

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Bosch
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ISBN: 1283952777 1780420935 9781780420936 9781283952774 1844844382 9781844844388 9781844844388 Year: 2011 Publisher: New York, [New York] : Parkstone Press,

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Long before computer games were invented, Hiëronymus Bosch was painting terrifying, yet strangely likable, monsters, often with a touch of humour. His works are assertive statements about the mental dangers that befalls those who abandon the teachings of Christ. With a life that spanned 1450 to 1516, Bosch was born at the height of the Renaissance and witnessed its religious wars. Medieval traditions and values were crumbling, paving the way for a new universe where faith had lost its power and much of its magic.Bosch set out to warn doubters of the perils awaiting all and any who lost their f


Book
Bosch
Authors: --- ---
ISBN: 1283953064 1780421672 9781780421674 9781859957998 Year: 2008 Publisher: [New York, N.Y.] [Parkstone International]

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Jérôme Bosch (1450-1516) est issu d'une famille modeste venue s'installer aux Pays-Bas deux siècles plus tôt. Son grand-père Jan van Aken et son père Anthonis van Aken ont aussi exercé le métier de peintre. Épousant en 1480 une fille de riche aristocrate, il est accueilli comme « membre notable » par la confrérie Notre-Dame, association religieuse consacrée au culte de la Vierge, dont il devient naturellement le peintre attitré. C'est dans ses lectures et dans l'atmosphère d'hérésie et de mysticisme régnant alors, que Bosch puise une inspiration nouvelle qui lui fait délaisser l'iconographie t


Book
El Bosco.
Authors: ---
ISBN: 178042034X 1283952386 9781780420349 9781780425481 1780425481 9789583028083 9788496459069 8496459063 9788496459069 1283954818 Year: 2006 Publisher: [New York] : Parkstone International,

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Mucho antes de que se inventaran los videojuegos, Hiëronymus Bosch, El Bosco, ya pintaba monstruos terroríficos aunque extrañamente simpáticos, a menudo dotados de un toque de humor. Sus obras son enérgicos ejemplos de los peligros psicológicos que se ciñen sobre aquellos que abandonan las enseñanzas de Cristo. Con una trayectoria vital que se extiende de 1450 a 1516, El Bosco nació en pleno Renacimiento y fue testigo de sus guerras religiosas y del desmoronamiento de los valores y las tradiciones medievales, que preparaba el terreno para el nacimiento de un nuevo orden universal en el que la


Book
Bosch : Hieronymus Bosch and the Lisbon temptation : a view from the 3rd millennium
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ISBN: 1283954001 1780429533 9781780429533 Year: 2004 Publisher: New York : Parkstone Press,

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Hiëronymus Bosch was painting frightful yet vaguely likable monsters long before computer games were ever invented, often with a touch of humor. His works are assertive statements about the mental illness that befalls any man who abandons the teachings of Christ. With a life that spanned 1450 to 1516, Bosch experienced the thick of the highly charged Renaissance and its wars of religion.Medieval tradition and values were crumbling, paving the way to thrust man into a new universe where faith lost some of its power and much of its magic.


Book
Een duister voorgevoel : reizen naar Jheronimus Bosch
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ISBN: 9789023497936 9023497937 Year: 2016 Publisher: Amsterdam ; Antwerpen : De Bezige Bij,

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In dit rijk geïllustreerde essay beschrijft Cees Nooteboom zijn reizen naar zeven schilderijen van Jheronimus Bosch in Lissabon, Madrid, Gent, Rotterdam en Den Bosch. Zag hij als twintiger een andere Jheronimus Bosch dan nu als tachtiger? Wat heeft een schrijver uit de twintigste eeuw gemeen met een schilder uit de vijftiende eeuw? Ze komen uit hetzelfde land, maar zouden ze elkaar nog verstaan als ze met elkaar konden spreken? Kunstkenner en reiziger Nooteboom buigt zich op indringende wijze over het raadsel Bosch.

Keywords

Painting --- easel paintings [paintings by form] --- Dutch literature --- Bosch, Jeroen --- 75.07 --- Schilderkunst ; Laat-Gotiek ; Jheronimus Bosch --- Bosch, Jheronimus (ook Hiëronimus) --- Hiëronymus (Jheronimus) van Aken (alias : Bosch) ca. 1450-1516 (°'s-Hertogenbosch, Nederland) --- Literatuur ; Cees Nooteboom over J. Bosch --- Schilderkunst ; schilders --- Bosch, Hieronymus, --- Nooteboom, Cees, --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Nooteboom, Cornelius Johannes Jacobus Maria, --- Travel. --- Bosch, Jérôme --- Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- Bosch, Jheronimus --- Nooteboom, Cees --- Nooteboom, Cornelius Johannes Jacobus Maria --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco


Book
A suspect paradise : studies on the left panel and detail symbolism of Hieronymus Bosch's so-called Garden of Earthly Delights
Authors: --- ---
ISBN: 9789044136241 9044136240 Year: 2018 Publisher: Antwerpen Apeldoorn Garant

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The structure of this publication is different from previous years. This time we are not presenting diverse scientific articles by researchers, but one single topic linking up with the previous publications by Dr Paul Vandenbroeck entitled 'A suspect paradise. Studies on the left panel and detail symbolism of Hieronymus Bosch's so-called 'Garden of Earthly Delights''. This contribution is divided into two parts: "The Garden of Eden, the 'Work of Nature' and marriage" and "Meaningful motifs on the centre panel". The first part focusses on the paradise wedding, with the exotic and sinister and the animals and monstra in the Garden of Eden, the symbolism of the paradise fountain and the representation of the owl is unravelled. In the second part attention is paid to the crescent of the moon, the sphere, plants, animals, acrobats and flying people and the layered structure in the representation. Vandenbroeck poses the question whether here on the centre panel a paradise or a sinful situation is depicted. He provides arguments for the at least partially negative significance value of the symbolism, which renders it impossible to depict a fully positive reality such as Paradise. His study results find their way into this highly enthralling read.

Keywords

Iconography --- iconography --- Bosch, Jeroen --- 20.70 European art. --- Eden in art. --- Symbolism in art. --- Bosch, Hieronymus, --- Criticism and interpretation. --- Themes, motives. --- Eden in art --- Symbolism in art --- 75.07 --- 069.7(493) --- Schilderkunst ; Laat-Gotiek ; Jheronimus Bosch --- Hiëronymus (Jheronimus) van Aken (alias : Bosch) ca. 1450-1516 (° 's-Hertogenbosch, Nederland) --- Bosch, Jheronimus (ook Hiëronimus) --- Vlaamse Primitieven --- Allegory (Art) --- Signs and symbols in art --- Art --- Schilderkunst ; schilders --- Museumpublicaties ; België --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Bosch, Hieronymus --- Hiëronymus (Jheronimus) van Aken (alias : Bosch) ca. 1450-1516 (° 's-Hertogenbosch, Nederland) --- Bosch, Jheronimus (ook Hiëronimus) --- Museumpublicaties ; België --- Bosch, Jerome --- de Bosch, Jeronimo --- Bosch, Jheronimus --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco

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