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Book
Web scale discovery services
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ISBN: 1283093448 9786613093448 083899220X 9780838992203 9780838992210 0838992218 9781283093446 083895829X 9780838958292 Year: 2011 Publisher: Chicago, Ill. : American Library Association,

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Abstract

To help individual libraries evaluate which service will best meet the needs of the library and its community, this report provides detailed evaluation questions and concludes with a section providing additional background information on each service.

Web dragons : inside the myths of search engine technology
Authors: --- ---
ISBN: 0123706092 9780123706096 9786610751549 1280751541 0080469094 9780080469096 9781280751547 6610751544 Year: 2007 Publisher: Amsterdam ; Boston : Morgan Kaufmann,

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In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines.Search engines-"web dragons?-are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? Wh


Book
Joomla! search engine optimization : drive people to your site with this supercharged guide to Joomla! and search engine optimization
Author:
ISBN: 1282111825 9786613804013 1849518777 9781849518772 1849518769 9781849518765 Year: 2012 Publisher: Birmingham : Packt Pub.,


Book
Understanding sponsored search : core elements of keyword advertising
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ISBN: 9781139101820 113910182X 9780511997686 051199768X 9781107011977 1107011973 9781107628366 1107628369 9781139099837 1139099833 1139097776 1107228980 1283341999 9786613341990 1139103628 1139101161 1139099140 Year: 2011 Publisher: Cambridge : Cambridge University Press,

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This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.


Book
Find it fast : extracting expert information from social networks, big data, tweets, and more
Author:
ISBN: 9781937290047 9781937290092 1937290093 9781937290139 1937290131 1937290042 Year: 2015 Publisher: Medford, New Jersey : CyberAge Books : Information Today, Inc.,

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Abstract

Go beyond Google to mine big data and social media   Author Robert Berkman gives expert advice on how to search the internet to locate the best information sources, how to find and utilize the professionals behind those sources, and how to combine these techniques to complete an information search on any subject. This fully updated 6th edition includes how to search beyond Google, leveraging big data in the search process, and how to search the social web. Readers will also find expert advice on how to know if a site is a trusted source; understanding how and why sources differ; using precision search strategies and taming information overload; and finding, evaluating, and identifying experts. Whether it's consumer advice, information for a job or project, facts for starting a new business, or answers to questions on obscure topics, Find It Fast is the perfect resource for learning to hone one's internet searching skills.


Book
Google and the digital divide : the bias of online knowledge
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ISBN: 9781843345657 184334565X 1780631782 Year: 2010 Volume: *1 Publisher: Oxford : Chandos Pub.,

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Aimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.


Book
Google hacking for penetration testers
Authors: --- ---
ISBN: 9780128029824 012802982X 9780128029640 0128029641 Year: 2016 Publisher: Waltham, MA : Syngress,

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Google is the most popular search engine ever created, but Google’s search capabilities are so powerful, they sometimes discover content that no one ever intended to be publicly available on the Web, including social security numbers, credit card numbers, trade secrets, and federally classified documents. Google Hacking for Penetration Testers, Third Edition, shows you how security professionals and system administratord manipulate Google to find this sensitive information and "self-police" their own organizations. You will learn how Google Maps and Google Earth provide pinpoint military accuracy, see how bad guys can manipulate Google to create super worms, and see how they can "mash up" Google with Facebook, LinkedIn, and more for passive reconnaissance. This third edition includes completely updated content throughout and all new hacks such as Google scripting and using Google hacking with other search engines and APIs. Noted author Johnny Long, founder of Hackers for Charity, gives you all the tools you need to conduct the ultimate open source reconnaissance and penetration testing. Third edition of the seminal work on Google hacking Google hacking continues to be a critical phase of reconnaissance in penetration testing and Open Source Intelligence (OSINT) Features cool new hacks such as finding reports generated by security scanners and back-up files, finding sensitive info in WordPress and SSH configuration, and all new chapters on scripting Google hacks for better searches as well as using Google hacking with other search engines and APIs

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