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The book Nomi delle organizzazioni non profit in Italia nella prospettiva crematonomastica [Names of the non profit organisations in Italy in the chrematonomastic perspective] consists of two main parts. The first, theoretical one (the initial chapters, considerations about the marketing functions of the non-profit organisations’ names, as well as the final chapter) and the analytical, central one (chapter Analisi del corpus). divided into five parts (onomastic, formal, rhetorical, semantic, thematic).The most important conclusions are the following: the confirmation of the marketing function of non–profit organisations’ names and, more generally, social chrematonyms, and their ensuing affinity to marketing chrematonyms; the confirmation of the chrematonomastic utility in foreign language didactics (at least on the basis of a wide variety of semantic types, as well as the formal ones); a rich repertory of naming and – more generally – linguistic creations made by authors of Italian non–profit organisations’ names compatible with present tendencies of the modern Italian language; the demonstration of general tendencies within the analysed material and quantitative data with frequent (e.g., those based on the adverb insieme or on the names of John Paul II) or rare uses (e.g., those evoking the Appennini oronym); the formulation of significant determinants in the process of creating a new social chrematonym, in particular a non–profit organisation name; the proof of the significance of chrematonomastics, its equivalence in relation to anthroponomastics and toponomastics, particularly in the era of modern civilisation changes and the negation of the concept of chrematonomastic ‘rubbish bin’ in onomastic research.

Italian language --- Business names --- Etymology --- Names.

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Business names --- Brand name products --- Merken. --- Brand name products. --- Business names. --- Brands (Commerce) --- Firm names --- Trade names --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Names --- Trademarks --- Commercial products --- Branding (Marketing) --- Management Styles & Communication

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This book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and accommodation locations. It identifies and analyses the onomastic behaviour characteristic of the field of trades in contemporary Romanian public space, in addition to delineating a representative naming pattern for every subcategory of commercial onomastics investigated, according to three coordinates: (1) lexical and grammatical structure, (2) semantics (pointing out different levels of meaning), and (3) language preference.Methodologic

Romanian language --- Business names --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Daco-Romanian dialect --- Romance languages --- Lexicography.

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Make your brand so strong customers can't get it out of their heads!

Brand name products. --- Branding (Marketing) --- Brand name products --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Marketing --- Advertising --- Business names --- Commercial products --- Trademarks

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The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.

Branding (Marketing) --- Brand name products --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Trademarks --- Marketing --- Advertising --- E-books --- branding --- merken --- Brand name products.