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Wonderwall's East meets West approach to retail design has produced influential successes like 'UNIQLO', the 'Diesel' flagship store, and the futuristic innards of 'Intersect by Lexus'. The design house is based in Tokyo, with a scope and inspiration unbound by geographic borders. The bold unconstrained approach brings conventional visual branding into question and infuses new life into existing concepts. A colorful Asian take on retail design and Katayama's admitted obsession with cuboid forms blend to successfully form design spaces that visually display branding. 'Wonderwall Case Studies' gathers these projects for an inside look at what makes their designs succeed.
Interior decoration --- Décoration intérieure --- Pictorial works. --- Ouvrages illustrés --- Katayama, Masamichi, --- 749.07 --- Interieurarchitectuur ; 21ste eeuw ; Wonderwall --- Retail design ; winkelinrichtingen ; 21ste eeuw --- Brand Identity --- Winkels ; restaurants ; café's ; hotels --- Bibliotheken --- Wonderwall ; gesticht door Masamichi Katayama --- Industrieel en grafisch design ; 21ste eeuw --- Katayama, Masamichi °1966 (°Okayama, Japan) --- Decoration, Interior --- Home decoration --- House decoration --- Interior design --- Art --- Buildings --- Decoration and ornament --- Home economics --- Furniture --- House furnishings --- Upholstery --- Meubelontwerpers ; designers ; interieurarchitecten --- Environmental engineering --- WonderWall Inc. --- Décoration intérieure --- Ouvrages illustrés
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Winkreative Design Stories is a journey through the history of Tyler Brûlé’s global design agency. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative’s huge diversity of work, revealing the culture of the agency itself.
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