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LUCA School of Arts (2)

UCLouvain (1)

ULB (1)

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book (2)

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French (2)

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1978 (1)

1976 (1)

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Book

De l'étude de motivation a la création publicitaire et a la promotion des ventes.
Author: Joannis, Henri
ISBN: 2040078037 Year: 1976 Publisher: Paris Bordas

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Keywords
Advertising --- Motivation research (Marketing) --- Sales promotion --- Psychological aspects

Book

Le processus de création publicitaire : stratégie, conception et réalisation des messages.
Authors: Joannis, Henri --- Badoc, Michel
ISBN: 2040102590 9782040102593 Year: 1978 Publisher: Paris Dunod

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Keywords
Advertising. Public relations --- Advertising --- Commercial art --- Publicité --- Art publicitaire --- 369.4 --- reclame --- bedrijfseconomie, reclame, algemeen --- Publicité

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