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The art directors' handbook of professional magazine design : classic techniques and inspirational approaches
Authors: ---
ISBN: 9780500515730 Year: 2011 Publisher: London Thames & Hudson

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ISBN: 9783822840276 3822840270 Year: 2004 Publisher: Londen Taschen Verlag

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Abstract

Cet ouvrage réalise un grand tour d'horizon des meilleures publicités contemporaines du monde et met en lumière le travail des publicitaires issus de plus de 40 pays différents. Classés par sujet (sociopolitique, alimentation et boissons, automobile, technologie, média, etc...), ces publicités sont datées et accompagnées d'informations sur l'agence de publicité, le client et le produit correspondants. Ce recueil comprend également des études de cas illustrant par exemple comment faire une campagne avec un budget restreint ou comment adapter une publicité à plusieurs cultures. (extrait du 2ème de couverture)

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ISBN: 071483923X Year: 2001 Publisher: Oxford Phaidon Press

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Keywords

Reclame --- Reclamecampagnes --- Praktijk --- Televisie --- Televisiereclame --- Reclame-praktijk --- Advertising --- Art and industry --- #SBIB:023.AANKOOP --- #SBIB:309H2800 --- 754.1 --- geschiedenis --- grafische vormgeving --- Nike --- oddvertising --- reclame --- Toscani, Oliviero --- 766.01 --- 766.036 --- Dyson Esther --- Goodby Jeff --- Guanaes Nizan --- Hegarty John --- Lois George --- Lun Kitty --- Napier Jack --- reclamevormgeving --- Riswold Jim --- Santiago Anita --- Seinfeld Jerry --- Singh Tarsem --- Steedman Doria --- Toscani Oliviero --- twintigste eeuw --- Warren Berger --- 766:659.133 --- Billboard Liberation Front --- Dyson, Esther ; EDventure Holdings, New York --- Goodby, Jeff ; Goodby Silverstein, San Francisco --- Guanaes, Nizan ; DM9 DDB Publicidade, Brazilië --- Hegarty, John ; Bartle Bogle Hegarty, Londen --- Lois, George --- Lun, Kitty ; Euro RSCG, Hong Kong --- Reclamekunst ; naslagwerken ; 1960-2001 ; Advertising today --- Riswold, Jim ; Wieden and Kennedy, Portland --- Santiago, Anita --- Seinfeld, Jerry ; American Express --- Singh, Tarsem --- Steedman, Doria ; Partnership for a Drug-Free America --- Toscani, Oliviero ; Benetton --- Advertising, Art in --- Industry and art --- Industries --- Commercial art --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History --- Reclame: algemene werken --- grafische vormgeving, reclame, verzameling --- Gebruiksgrafiek ; publiciteits- en reclamemiddelen ; affiches ; jaarboeken --- Reclamecampagne --- Onderzoek --- Geweld --- 766.31.038 --- Grafische industrie en ontwerp ; beeld ; reclame ; geschiedenis ; 1950-2000

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