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Book
Marketingbeleid : theorie en praktijk
Authors: --- --- ---
ISBN: 9034112063 Year: 2000 Publisher: Antwerpen Standaard


Book
Probleemgebied marketing : een management-benadering
Authors: --- ---
ISBN: 9020715542 Year: 1987 Publisher: Leiden : Stenfert Kroese,


Book
Marketingbeleid.
Authors: --- ---
ISBN: 9789045511061 Year: 2009 Publisher: Antwerpen : De Boeck,

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Abstract

Marketingbeleid is een oorspronkelijk Nederlandstalig werk dat een zeer uitgebreid overzicht biedt van de gangbare concepten, strategieën, modellen en evoluties uit het marketingdomein. Met rijkelijk illustratiemateriaal.


Book
Adaptief en strategisch accountmanagement
Authors: --- --- ---
ISBN: 9014064349 Year: 2000 Publisher: Alphen aan den Rijn Samsom


Book
3D-marketing : sleutels tot nieuwe doelgroepen
Authors: --- ---
ISBN: 9052408696 Year: 2005 Publisher: Antwerpen Houtekiet

Bobos in paradise : the new upper class and how they got there
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ISBN: 0684853787 0684853779 9780684853772 9780684853789 Year: 2000 Publisher: New York Simon & Schuster

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Abstract

In this work of "comic sociology", David Brooks coins a new word, Bobo, to describe today's upper class--those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture. You know, those visionary software companies where people come to work wearing hiking boots and glacier glasses and seek oneness with the rhythms of nature. Their hybrid lifestyle is the atmosphere we breathe--it defines our age--and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.--From publisher description. "Throughout the twentieth century it's been pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture." "But I returned to an America in which the bohemian and the bourgeois were all mixed up. It was now impossible to tell an espresso- sipping artist from a cappuccino-gulping banker."--Page 10.


Book
Marketingbeleid
Authors: --- ---
ISBN: 9789045542621 Year: 2013 Publisher: Berchem De Boeck

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Abstract

Marketingbeleid is een oorspronkelijk Nederlandstalig werk dat een zeer uitgebreid overzicht biedt van de gangbare concepten, strategieën, modellen en evoluties uit het marketingdomein.Bron : http://www.deboeck.be


Book
Principles of marketing
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ISBN: 0273684566 9780273684565 Year: 2005 Publisher: Harlow : Pearson education,


Book
Geïntegreerde marketingcommunicatie
Authors: ---
ISBN: 9789043016391 Year: 2009 Publisher: Amsterdam Pearson Education

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