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Crossing the chasm : marketing and selling high-tech products to mainstream customers.
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ISBN: 9780066620022 0066620023 Year: 1999 Publisher: New York Harper

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Periodical
Quality and reliability engineering international.
ISSN: 10991638 07488017 Year: 1985 Publisher: [Chichester] : John Wiley & Sons

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A journal devoted to practical engineering aspects of quality and reliability.


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Des nanotechnologies aux technologies émergentes : la régulation en perspectives
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ISBN: 9782804454296 Year: 2013 Publisher: Bruxelles : Larcier,

The entrepreneurial shift : Americanization in European high-technology management education
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ISBN: 0521840104 1107403391 0511520735 Year: 2004 Publisher: Cambridge : Cambridge University Press,

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This volume is a provocative study of how American-led entrepreneurship transformed business education in Europe. Starting with Silicon Valley's high-technology businesses, and examining business schools in France, Germany and the Czech Republic, the book shows how management education shifted in response to an increasingly entrepreneurial business context. Traditionally, training focused on learning about existing models and how to use them to best advantage; there was little room to embrace continuous change. New technologies have been liberating, enhancing variety and change in European business schools. The educational emphasis has turned now to thinking 'outside the box'- embracing technological solutions, and creating organizations in which constant transformation is an everyday phenomenon. This study is an important contribution, and will be of interest to academics, students, and practitioners who are concerned with how and why business is and should be taught today.


Periodical
Berkeley technology law journal.
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ISSN: 23804742 Year: 1996 Publisher: Berkeley : University of California at Berkeley, Boalt Hall School of Law,


Periodical
Technology, pedagogy and education.
ISSN: 17475139 Year: 2003 Publisher: [Wallingford, Oxfordshire] : Triangle Journals,

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