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Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just “the numbers.” Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential.

SOC024000 --- LAN004000 --- Survey research

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A user-friendly, comprehensive guide for planning and writing questionnaires, aimed at those conducting applied, rather than academic, research.

Questionnaires --- Survey research --- Social sciences --- Data Collection --- Surveys and Questionnaires --- Research

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Measurement equivalence --- Comparative survey research --- Multilingual surveys --- Survey translation --- Equivalencia de medición en encuestas --- Investigación en encuestas comparativa --- Equivalencia de medición por encuestas --- Traducción de encuestas --- Países lingüísticamente diversos --- Bilingüismo --- Linguistically diverse countries --- Bilingualism --- Equivalència de mesures per enquestes --- Investigació per enquestes comparatives --- Traducció d'enquestes --- Països lingüísticament diversos --- Bilingüisme

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The American National Election Studies (ANES) is the premier social science survey program devoted to voting and elections. Conducted during the presidential election years and midterm Congressional elections, the survey is based on interviews with voters and delves into why they make certain choices. In this edited volume, John Aldrich and Kathleen McGraw bring together a group of leading social scientists that developed and tested new measures that might be added to the ANES, with the ultimate goal of extending scholarly understanding of the causes and consequences of electoral outcomes. The contributors--leading experts from several disciplines in the fields of polling, public opinion, survey methodology, and elections and voting behavior--illuminate some of the most important questions and results from the ANES 2006 pilot study. They look at such varied topics as self-monitoring in the expression of political attitudes, personal values and political orientations, alternate measures of political trust, perceptions of similarity and disagreement in partisan groups, measuring ambivalence about government, gender preferences in politics, and the political issues of abortion, crime, and taxes. Testing new ideas in the study of politics and the political psychology of voting choices and turnout, this collection is an invaluable resource for all students and scholars working to understand the American electorate.

Public opinion --- Elections --- Public opinion polls --- Election forecasting --- Electoral politics --- Franchise --- Polls --- Political science --- Politics, Practical --- Plebiscite --- Political campaigns --- Representative government and representation --- Opinion polls --- Polls, Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Market surveys --- Public opinion. --- Research --- 2006 ANES Pilot Study. --- ANES update. --- ANES. --- American National Election Studies. --- Online Commons. --- abortion. --- crime. --- elections. --- gold standard. --- personality characteristics. --- pilot studies. --- political attitudes. --- political controversy. --- political orientation. --- political topics. --- political trust. --- public opinion surveys. --- public opinion. --- question battery. --- questionnaire design. --- self-monitoring. --- social science survey. --- social science. --- survey design. --- survey research. --- taxes. --- voting behavior. --- voting. --- United States