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Angesichts veränderter Rahmenbedingungen sehen sich Hochschulen vielfältigen Herausforderungen gegenübergestellt. In diesem Zusammenhang gewinnen Messebeteiligungen zunehmend an Bedeutung, da sie als multifunktionales Marketing-Instrument nicht nur die Marktorientierung von Hochschulen unterstützen, sondern darüber hinaus auch die Drittmitteleinwerbung über den Austausch von Transferleistungen forcieren. Aufgrund des expandierenden Messeangebots bei gleichzeitig hohen Messebeteiligungskosten und knappen Hochschulbudgets nimmt insbesondere die Kontrolle des Messebeteiligungserfolgs einen zunehmenden Stellenwert ein. Vor diesem Hintergrund verfolgt die Arbeit das Ziel, den Erfolg von Hochschul-Messebeteiligungen zu überprüfen. Dabei bildet die Analyse hochschulspezifischer Messezielsetzungen und -zielgruppen den Ausgangspunkt der Erfolgskontrolle. Auf Basis der theoretisch und empirisch gewonnenen Erkenntnisse werden abschließend Implikationen sowohl für Hochschul-Exponenten als auch für Finanzmittelgeber von Hochschul-Messebeteiligungen abgeleitet.

Danne --- Erfolgskontrolle --- Hochschulen --- Meffert --- Messebeteiligungen --- Silvia --- Ziele

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Many on the left lament an apathy or amnesia toward recent acts of war. Particularly during the George W. Bush administration's invasion of Iraq, opposition to war seemed to lack the heat and potency of the 1960's and 1970's, giving the impression that passionate dissent was all but dead. Through an analysis of three politically engaged works of art, Rosalyn Deutsche argues against this melancholic attitude, confirming the power of contemporary art to criticize subjectivity as well as war. Deutsche selects three videos centered on the deployment of the atomic bomb: Krzysztof Wodiczko's Hiroshima Projection (1999), made after the first Gulf War; Silvia Kolbowski's After Hiroshima mon amour (2005-2008); and Leslie Thornton's Let Me Count the Ways (2004-2008), which followed the U.S. invasion of Iraq. Each of these works confronts the ethical task of addressing historical disaster, and each explores the intersection of past and present wars. These artworks profoundly contribute to the discourse of war resistance, illuminating the complex dynamics of viewing and interpretation. Deutsche employs feminist and psychoanalytic approaches in her study, questioning both the role of totalizing images in the production of warlike subjects and the fantasies that perpetuate, especially among the left, traditional notions of political dissent. She ultimately reveals the passive collusion between leftist critique and dominant discourse in which personal dimensions of war are denied.

Art and war. --- Kolbowski, Silvia. --- Wodiczko, Krzysztof. --- Thornton, Leslie,

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African American women --- English language --- Women slaves --- Phonetic transcriptions --- Dubois, Silvia,

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Yourcenar, Marguerite --- Baron Supervielle, Silvia --- Correspondence --- Correspondence. --- Authors, French --- De Crayencour, Marguerite --- Supervielle, Silvia Baron --- Crayencour, Marguerite de --- I︠U︡rsenar, Margerit --- Юрсенар, Маргерит --- Yourcenar, M. --- Yourcenar, Marg --- Yursenar, Margereṭ --- Yūrsn̲ār, Mārkerit --- יורסנאר, מרגרט --- Jursenar, Margerit --- Authors, French - 20th century - Correspondence --- Yourcenar, Marguerite - Correspondence --- Baron Supervielle, Silvia - Correspondence

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By emphasising the role of nuclear issues, After Hiroshima, published in 2010, provides an original history of American policy in Asia between the dropping of the atomic bombs on Japan and the escalation of the Vietnam War. Drawing on a wide range of documentary evidence, Matthew Jones charts the development of American nuclear strategy and the foreign policy problems it raised, as the United States both confronted China and attempted to win the friendship of an Asia emerging from colonial domination. In underlining American perceptions that Asian peoples saw the possible repeat use of nuclear weapons as a manifestation of Western attitudes of 'white superiority', he offers new insights into the links between racial sensitivities and the conduct of US policy, and a fresh interpretation of the transition in American strategy from massive retaliation to flexible response in the era spanned by the Korean and Vietnam Wars.

History of Asia --- History of North America --- Polemology --- anno 1940-1949 --- anno 1960-1969 --- anno 1950-1959 --- Nuclear weapons --- Government policy --- United States --- Foreign relations --- Asia --- Race relations --- Political aspects --- 1945-1989 --- Political aspects. --- Arts and Humanities --- History --- Art and war. --- Kolbowski, Silvia. --- Wodiczko, Krzysztof. --- Thornton, Leslie,