Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors. Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today’s consumers, who tend to be more multicultural. Carlos J. Torelli is Anthony Petullo Professor of Marketing in the Department of Business Administration at the Gies College of Business at the University of Illinois at Urbana-Champaign, USA. He is also the Head of the Business Administration Department. His research focuses on cross-cultural consumer psychology. Specifically, he tries to identify the key cultural factors that drive consumers' reactions in a globalized economy. His research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, and persuasion. He is the author of Globalization, Culture, and Branding and Strategic Brand Management and co-editor of Cross-Cultural Issues in Consumer Science and Consumer Psychology. Maria A. Rodas is Assistant Professor of Marketing and Shebik Centennial Faculty Fellow at the Gies College of Business at the University of Illinois at Urbana-Champaign, USA.Her research interests focus on branding and cross-cultural and multicultural consumer behavior. Specifically, her research tries to understand multicultural consumers’ unique perspectives and behaviors in a diverse marketplace, as well as branding strategies that might be particularly effective targeting them. Prior to joining academia, Maria held multiple managerial roles in top multinational corporations well-known for their marketing expertise with multicultural consumers, such as General Mills. .

Marketing. --- International business enterprises. --- International Business.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

El informe relativo a esta acción incorpora las revisiones acometidas a las Directrices de la OCDE aplicables en materia de precios de transferencia a empresas multinacionales y administraciones tributarias (comúnmente denominadas Directrices sobre Precios de Transferencia) para alinear los resultados de los precios de transferencia con la creación de valor. Las directrices objeto de revisión se centran en las tres áreas clave siguientes: i) aspectos de los precios de transferencia relativos a las operaciones con activos intangibles; ii) acuerdos contractuales, incluida la asignación contractual de los riesgos económicos soportados y la consiguiente atribución de ingresos, pudiendo no corresponderse dichos rendimientos con las actividades efectivamente desarrolladas, al tiempo que se aborda la tasa de retorno de la inversión realizada por una empresa del grupo multinacional con gran capital social y número de activos, no respondiendo dichos beneficios al nivel de actividad realizado por la compañía que efectúa la inversión: iii) otros ámbitos de alto riesgo. El informe encomienda, asimismo, efectuar una labor de seguimiento en lo concerniente al método de división y reparto de los beneficios de explotación cuyos resultados habrán de plasmarse en directrices exhaustivas acerca de las modalidades de aplicación de este método, útiles e idóneas para alinear los resultados de los precios de transferencia con la creación de valor.

International business enterprises --- Taxation.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This publication contains the Supplementary Phase 1 Peer Review Report for the Cayman Islands.

International business enterprises --- Taxation.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This publication contains the Supplementary Phase 1 Peer Review Report for the British Virgin Islands.

International business enterprises --- Taxation.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Dans une économie mondiale où les entreprises multinationales (EMN) jouent un rôle prépondérant, les gouvernements doivent s'assurer que les profits imposables des EMN ne sont pas transférés artificiellement hors de leur juridiction et que l'assiette fiscale déclarée par les EMN dans leur pays reflète l'activité économique qui y est menée. Pour les contribuables, il est essentiel de limiter les risques de double imposition économique.

International business enterprises.