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Der Aufbau einer differenzierten Markenpersönlichkeit wird seit geraumer Zeit als entscheidend für das Markenmanagement betrachtet. In Ermangelung eines integrierten Steuerungsrahmens wird in dieser Arbeit zunächst ein Bezugsrahmen für das Management von Markenpersönlichkeiten entwickelt. In einem sich anschließenden empirischen Teil wird die Markenpersönlichkeit operationalisiert und hinsichtlich ihrer Wahrnehmung und ihrer Wirkung auf die Markenstärke gemessen. Abschließend werden Implikationen für die Praxis diskutiert.

Eine --- empirische --- Hieronimus --- Marken --- Markenimage --- Markenmanagement --- Markenpersönlichkeit --- Markenpolitik --- Markenstärke --- Messung --- Persönlichkeitsorientiertes --- Strategisches Management --- Untersuchung --- Wahrnehmung --- Wirkung

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painting [image-making] --- Painting --- schilderkunst --- Bosch, Jeroen --- Bosch, Jheronimus --- 75.07 --- Hiëronymus (Jheronimus) van Aken (alias : Bosch) ca. 1450-1516 (° 's-Hertogenbosch, Nederland) --- Schilderkunst ; 1480-1516 ; Jheronimus Bosch --- Schilderkunst ; Lage Landen ; 15de en 16de eeuw --- Schilderkunst ; Laat-Gotiek --- Vlaamse Primitieven --- Bosch, Jheronimus (ook Hiëronimus) --- Schilderkunst ; schilders --- 790 --- schilderkunst 15de eeuw --- kunstenaars --- artistes --- Bosch, Jheronimus.

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Bosch, Jeroen --- Painters --- Christian art and symbolism --- Satire --- Peintres --- Art et symbolisme chrétiens --- Relgious aspects --- Christianity --- Aspect religieux --- Christianisme --- Bosch, Hieronymus, --- Art et symbolisme chrétiens --- Art, Medieval --- Symbolism in art --- Allegory (Art) --- Signs and symbols in art --- Art --- Themes, motives --- Subjects --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Criticism and interpretation. --- Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- Bosch, Jheronimus --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco

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Bosch, Jeroen --- Bosch, Jheronimus --- 75 BOSCH, HIERONYMUS --- Schilderkunst--BOSCH, HIERONYMUS --- Bosch, Hieronymus --- -Themes, motives --- 75 BOSCH, HIERONYMUS Schilderkunst--BOSCH, HIERONYMUS --- -Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- Themes, motives --- Bosch, Hieronymus, --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Themes, motives. --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco --- Bosch, Jheronimus.

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Bosch, Jeroen --- Bosch, Hieronymus, --- erotiek --- gender --- waanzin --- miniaturen --- Bosch, Jheronimus --- 15de eeuw --- 16de eeuw --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco --- emotionele ziektes, waanzin, krankzinnigheid --- erotiek. --- gender. --- emotionele ziektes, waanzin, krankzinnigheid. --- miniaturen. --- Bosch, Jheronimus. --- 15de eeuw. --- 16de eeuw.