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The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. New to this edition is all-important 2010 census population data, a unique comparison of the attitudes of the four generations of American adults based on the General Social Survey, the latest homeownership rates, time use by age and sex, trends in household spending and wealth since the Great Recession, and labor force statistics with projections to 2020.

Consumer behavior -- United States -- Statistics. --- Consumers -- United States -- Statistics. --- Demographic surveys. --- Older consumers -- United States -- Statistics. --- Older people -- United States -- Statistics. --- Older people --- Older consumers --- Consumers --- Consumer behavior

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Advertising. Public relations --- Economic sociology --- Sociology of culture --- United States --- Advertising --- Industries --- Consumers --- Social aspects --- #SBIB:309H2812 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Marketing, consumentengedrag, consumentisme --- Advertising - Social aspects - United States --- Industries - Social aspects - United States --- Consumers - United States --- United States of America

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Consumer behavior --- Consumers --- 659 --- -#SBIB:309H2812 --- 658.8 --- 681.3*J7 --- Customers (Consumers) --- Shoppers --- Persons --- Publicity. Information work. Public relations --- Marketing, consumentengedrag, consumentisme --- Marketing. Sales. Selling. Distribution --- Computers in other systems: command and control; consumer products; industrial control; process control; publishing; real time--See also {681.3*C3} --- Consumers. --- 681.3*J7 Computers in other systems: command and control; consumer products; industrial control; process control; publishing; real time--See also {681.3*C3} --- 658.8 Marketing. Sales. Selling. Distribution --- 659 Publicity. Information work. Public relations --- #SBIB:309H2812 --- Consumers - United States

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The enormous size of the Baby-Boom generation ensures that when it sneezes the nation catches a cold. Today, the United States has pneumonia, struggling to recover from the worst economic downturn since the Great Depression. The collapse and subsequent paralysis of the housing market has decimated the net worth of Boomers, millions of them on the brink of retirement. The seventh edition of The Baby Boom: Americans Born 1946 to 1964 is your strategic guide to the changing socioeconomic status of this important generation of Americans.

Baby boom generation -- United States -- Economic conditions -- Statistics. --- Baby boom generation -- United States -- Statistics. --- Consumer behavior -- United States -- Statistics. --- Consumers -- United States -- Statistics. --- Health Care --- Sociology --- Life --- Social Sciences --- Age Groups --- Anthropology, Education, Sociology and Social Phenomena --- Persons --- Philosophy --- Named Groups --- Humanities --- Socioeconomic Factors --- Quality of Life --- Population Characteristics --- Adult --- Sociology & Social History --- Social Conditions --- Population Heterogeneity --- Population Statistics --- Characteristic, Population --- Characteristics, Population --- Heterogeneity, Population --- Population Characteristic --- Statistics, Population --- Health-Related Quality Of Life --- Life Quality --- Health Related Quality Of Life --- Adults --- Factors, Socioeconomic --- High-Income Population --- Inequalities --- Land Tenure --- Standard of Living --- Factor, Socioeconomic --- High Income Population --- High-Income Populations --- Inequality --- Living Standard --- Living Standards --- Population, High-Income --- Populations, High-Income --- Socioeconomic Factor --- Tenure, Land --- Philosophical Overview --- Hedonism --- Stoicism --- Overview, Philosophical --- Overviews, Philosophical --- Philosophical Overviews --- Philosophies --- Person --- Age Group --- Group, Age --- Groups, Age --- Science, Social --- Sciences, Social --- Social Science --- General Social Development and Population --- Community-Based Distribution --- Contraceptive Distribution --- Delivery of Healthcare --- Dental Care Delivery --- Distribution, Non-Clinical --- Distribution, Nonclinical --- Distributional Activities --- Healthcare --- Healthcare Delivery --- Healthcare Systems --- Non-Clinical Distribution --- Nonclinical Distribution --- Delivery of Dental Care --- Health Care Delivery --- Health Care Systems --- Activities, Distributional --- Activity, Distributional --- Care, Health --- Community Based Distribution --- Community-Based Distributions --- Contraceptive Distributions --- Deliveries, Healthcare --- Delivery, Dental Care --- Delivery, Health Care --- Delivery, Healthcare --- Distribution, Community-Based --- Distribution, Contraceptive --- Distribution, Non Clinical --- Distributional Activity --- Distributions, Community-Based --- Distributions, Contraceptive --- Distributions, Non-Clinical --- Distributions, Nonclinical --- Health Care System --- Healthcare Deliveries --- Healthcare System --- Non Clinical Distribution --- Non-Clinical Distributions --- Nonclinical Distributions --- System, Health Care --- System, Healthcare --- Systems, Health Care --- Systems, Healthcare --- HRQOL --- Life Style --- Cost of Illness --- Karnofsky Performance Status --- Value of Life --- Economics --- Pharmacy Philosophy --- Pharmacy Philosophies --- Philosophies, Pharmacy --- Philosophy, Pharmacy --- Baby boom generation --- Consumers --- Consumer behavior --- Economic conditions --- E-books --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Generations --- Population --- Social Inequalities --- Social Inequality --- Inequalities, Social --- Inequality, Social --- Economic and Social Factors --- Social and Economic Factors --- Socioeconomic Characteristics --- Characteristic, Socioeconomic --- Socioeconomic Characteristic --- Names