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"Shows how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue". -- Jacket.

Cognitive psychology --- Organization theory --- Communication in management. --- Communication. --- Communication en gestion --- Communication --- communicatie, intern --- communicatie, mondeling --- communicatie, schriftelijk --- managementvaardigheden --- onderhandelingstechnieken --- Communication in management --- Communication in industry --- Managerial communication --- Management --- Communication, Primitive --- Mass communication --- Sociology --- Communication en gestion.

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Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.

Business writing. --- Marketing. --- Business writing --- Marketing --- Business Communication --- Commerce --- Business & Economics --- #KVHA:Marketing; Engels --- communicatie, schriftelijk --- marketing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Business --- Authorship --- Industrial management --- Aftermarkets --- Selling --- Business communication

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Didactics of Dutch --- taalgebruik --- schriftelijke communicatie --- Nederlands --- Néerlandais (langue) --- Rédaction --- Stelkunst --- 800.7 --- 803.93-086 --- 450.8 --- 800.51 --- Argumentatie --- Communicatie-schriftelijk --- Leesdoelen --- Leesstrategieën --- Lezen --- Nederlands, handboeken --- Nederlands, schriftelijke communicatie --- Samenvatting --- Schrijven --- Synthese --- 803 --- communicatie (ler) --- communicatie, schriftelijk --- Taalonderwijs. Taalverwerving --- Nederlands: slang; jeugdtaal; vaktaal --- Methodiek van het studeren --- Schriftelijke communicatie --- 803.93-086 Nederlands: slang; jeugdtaal; vaktaal --- 800.7 Taalonderwijs. Taalverwerving --- Schriftelijke communicatie. --- Didactiek van het Nederlands

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sociaal-wetenschappelijk onderzoek --- Science --- toegepast wetenschappelijk onderzoek --- Methods in social research (general) --- #SBIB:303H0 --- #SBIB:303H10 --- Onderzoek --- 003 --- wetenschappelijk onderzoek --- maatschappijwetenschappen, methoden --- communicatie, schriftelijk --- Methoden in de sociale wetenschappen: algemeen --- Methoden en technieken: algemene handboeken en reeksen --- 300.6 --- 450.4 --- 001.891 --- onderzoek --- Wetenschappelijk onderzoek --- onderzoeksmethoden --- Onderzoeksvaardigheden --- onderwijs --- Hoger onderwijs --- data-analyse --- statistiek --- rapporten --- Onderwijskunde

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research --- Science --- HO (hoger onderwijs) --- studiebegeleiding --- Study methods --- Higher education --- Study skills --- Management skills --- Research skills --- #KVHB:Methodologie --- #KVHB:Wetenschappelijk onderzoek --- communicatie, mondeling --- communicatie, schriftelijk --- maatschappijwetenschappen, methoden --- 001.891 --- #SBIB:303H0 --- Wetenschappelijk onderzoek. Research. Onderzoekmethoden --- Methoden in de sociale wetenschappen: algemeen --- Study skills. --- Management skills. --- Research skills. --- 001.891 Wetenschappelijk onderzoek. Research. Onderzoekmethoden