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Branding (Marketing) --- Brand choice --- Consumer behavior

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Employees with a sound knowledge of strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. Christina Ravens analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further shows the impact on individual’s cultural values on brand commitment which is an antecedent to brand citizenship behavior.         Contents ·         A Central Determinant of Brand Citizenship Behavior ·         Brand Commitment Determinants ·         Value Based Operationalization of Culture as Measurement Instruments for Internal Branding Model ·         Brand Commitment in an International Context     Target Grups ·         Researchers and students in the fields of marketing and management ·         Executives in these areas     The Author Dr. Christina Ravens wrote her dissertation under the supervision of Prof. Dr. Manfred Kirchgeorg at the Chair of Marketing Management at HHL Leipzig Graduate School of Management. .

Brand loyalty. --- Employee loyalty. --- Product management. --- Brand management --- Management, Product --- Employee disloyalty --- Business. --- Marketing. --- Business and Management. --- Marketing --- Loyalty --- Organizational commitment --- Brand choice --- Consumer behavior --- Consumer satisfaction --- Management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling

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Firm-established brand communities enable companies to increase the brand loyalty and word-of-mouth communication of their customers. Furthermore they represent an adequate organisational form for companies to integrate consumers into their innovation processes. Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both – the company and their customers.

Brand loyalty. --- Consumer behavior -- Social aspects. --- Online social networks -- Economic aspects. --- Commerce --- Business & Economics --- Marketing & Sales --- Consumer behavior --- Online social networks --- Social aspects. --- Economic aspects. --- Electronic social networks --- Social networking Web sites --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Business. --- Marketing. --- Business and Management. --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Human behavior --- Consumer profiling --- Market surveys --- Brand choice --- Loyalty --- Consumer satisfaction --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing

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Mass communications --- 658.81.5 --- 658.89.013 --- Reclame. Advertising. Merchandising --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Marketingcommunicatie --- Marketingcommunicatie. --- Attachment behavior --- Brand choice --- Communication in marketing --- Consumer behavior --- Consumers' preferences --- Imagery (Psychology) --- Imagery, Mental --- Images, Mental --- Mental imagery --- Mental images --- Imagination --- Visualization --- Brand preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Consumers --- Revealed preference theory --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marketing --- Behavior, Attachment --- Developmental psychology --- Love --- Transitional objects (Psychology) --- Cross-cultural studies --- Attitudes

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Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our minds, and persuade us to buy.Bron : http://www.bol.com

Brand choice --- Consumer behavior. --- Consumers --- Marketing --- Marketing. --- Neuromarketing. --- Psychological aspects. --- Psychology. --- Reclamepsychologie --- Reclame-effecten --- Subliminale beïnvloeding --- Psychologie van de consument --- Consumenten --- Reclamebeïnvloeding --- Consumer behavior --- Neuromarketing --- #SBIB:309H2812 --- #SBIB:309H505 --- 316.6 --- Neuro-marketing --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Brand preferences --- Consumers' preferences --- 316.6 Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- Psychological aspects --- Psychology --- Marketing, consumentengedrag, consumentisme --- Code en boodschap: psychologische, psycho-analytische benadering --- Consumentenpsychologie --- Consument