Narrow your search

Library

KU Leuven (2)

ULB (2)

FARO (1)

LUCA School of Arts (1)

Odisee (1)

Thomas More Kempen (1)

Thomas More Mechelen (1)

UCLL (1)

UGent (1)

ULiège (1)

More...

Resource type

book (2)


Language

English (2)


Year
From To Submit

2023 (2)

Listing 1 - 2 of 2
Sort by

Book
Branding the Middle East : Communication Strategies and Image Building from Qom to Casablanca.
Author:
ISBN: 9783110741100 Year: 2023 Publisher: Berlin/Boston : Walter de Gruyter GmbH,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Keywords


Book
Branding the Middle East : Communication Strategies and Image Building from Qom to Casablanca.
Authors: --- --- --- --- --- et al.
ISBN: 3110740621 3110741105 3110741156 Year: 2023 Publisher: De Gruyter

Loading...
Export citation

Choose an application

Bookmark

Abstract

This volume explores the concept of branding in the Middle East, focusing on communication strategies and image building from Qom to Casablanca. Edited by Steffen Wippel, the book examines how branding is used to promote national identity, cultural heritage, and economic development in the region. It includes case studies on various branding efforts such as Oman’s maritime heritage, Dubai’s position as an Islamic economic hub, and the influence of international brands in Islamic contexts. The work is intended for scholars and practitioners interested in regional studies, marketing, and cultural identity, providing insights into the challenges and strategies of branding in a complex geopolitical landscape.

Listing 1 - 2 of 2
Sort by