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New products --- Produits nouveaux --- Marketing. --- Recherche industrielle.

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Product strategy --- Product management --- New products --- Produits commerciaux --- Produits nouveaux --- Case studies --- Gestion --- Cas, Etudes de --- 658.81 --- -Brand management --- Management, Product --- Marketing --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Sales organization --- Management --- New products. --- Product management. --- Case studies. --- -Sales organization --- 658.81 Sales organization --- Brand management --- Product management - Case studies