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In dit boek presenteert reclamemaker Erik Kessels de do's en don'ts van creativiteit, gebaseerd op zijn jarenlange ervaring. Kessels geeft u de hulpmiddelen om creatief te denken en om onderscheidende ideeën te leren herkennen. Tegelijk krijgt u een kijkje in de keuken van een van Nederlands bekendste reclamemakers.Bron : http://www.managementboek.nl
Cognitive psychology --- Business management --- Reclame --- Creativiteit --- Reclamestrategieën --- Reclame-praktijk --- Reclamestrategie --- Musiceren
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reclame --- affiches --- 1935 - 1955 --- 20ste eeuw --- Duitsland --- publiciteit --- affiche --- 1935 - 1955. --- 20ste eeuw. --- Duitsland.
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Graphic arts --- anno 1930-1939 --- anno 1920-1929 --- France --- affiches --- reclame --- 1920 - 1940 --- 20ste eeuw --- Frankrijk --- affiche --- publiciteit --- 1920 - 1940. --- 20ste eeuw. --- Frankrijk. --- AFFICHES --- PUBLICITE --- FRANCE --- 1900-1945
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kunst --- Aesthetics of art --- esthetica --- #SBIB:309H520 --- #SBIB:309H505 --- Kunst --- Reclame --- Audiovisuele communicatie: algemene werken --- Code en boodschap: psychologische, psycho-analytische benadering --- 7.01 --- Kunstbeschouwing --- Kunst ; theorie, filosofie, esthetica --- kunsttheorie --- woord en beeld --- perceptie --- psychologie --- kunst en psychologie
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Graphic arts --- anno 1910-1919 --- anno 1930-1939 --- anno 1940-1949 --- anno 1980-1989 --- anno 1960-1969 --- anno 1950-1959 --- anno 1970-1979 --- anno 1920-1929 --- Russian Federation --- Grafische vormgeving ; Sovjetunie ; 20ste eeuw ; affiches --- Affiches ; theater ; ballet ; film ; circus --- (47) --- 766:659 --- 766:659.133(47) --- (Rusland) --- Gebruiksgrafiek ; reclame ; affiches --- Gebruiksgrafiek ; publiciteits- en reclamemiddelen (affiches) ; Rusland --- Russia --- Affiches --- Posters, Soviet --- Posters of the Soviet Union --- Soviet posters --- Catalogs --- 766.31.041(47) --- Grafische industrie en ontwerp ; beeld ; reclame ; thema's ; affiches ; Rusland
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Art --- smoking [activity] --- Iconography --- 178.7 --- 633.71 --- Flip Bool, Martijn Helmerhorst, Annemieke Hendriks [et al.] --- schilderkunst --- psychologie --- roken --- iconografie --- iconologie --- tabak --- zeventiende eeuw --- fotografie --- beeldverhaal --- strips --- film --- twintigste eeuw --- muziek --- popmuziek --- reclame --- reclamevormgeving --- 7.041 --- 7.03 --- Tabaksverslaafdheid --- Tobaccos. Nicotiana --- 633.71 Tobaccos. Nicotiana --- 178.7 Tabaksverslaafdheid --- beeldende kunst --- speelfilm --- art [fine art] --- Arts, Modern --- Smoking in art --- art [discipline] --- beeldende kunst. --- fotografie. --- reclame. --- speelfilm. --- tabak.
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Verschuuren, Charles II --- 766.07 --- Charles Verschuuren 1891-1955 (° Tilburg, Nederland). Emigreerde in 1922 naar New York --- Grafische vormgevers ; affiches ; 1915-1922 ; Charles Verschuuren --- Reclame- en culturele affiches ; Nederland --- 769.91 <492> --- 769.91 <492> Prentenverzamelingen: affiches; posters; uithangborden--Nederland --- Prentenverzamelingen: affiches; posters; uithangborden--Nederland --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Verschuuren, Charles, --- Exhibitions --- Affiches --- Vormgeving --- Affiche --- China --- 766.31.07 --- Grafische industrie en ontwerp ; beeld ; reclame ; reclamebureau's, copywriters, art directors, reclameschilders ; affichekunstenaars
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In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc. From the turn of the century through the 1950s, the explosive growth of popular magazines and the national advertising that supported them offered artists new sources of income and new opportunities for reaching huge audiences. Bogart shows how this change in the marketplace forced a rethinking of the purpose of artistic practice. She examines how Howard Pyle, Charles Dana Gibson, Norman Rockwell, and other illustrators understood their identities. She looks at billboard production; at the growing schism between art posters and billboard advertisements; at the new roles of the art director; at the emergence of photography as the dominant advertising medium; and at the success of painters in producing fine art for advertising during the 1930s and 1940s.
659.1 --- Commercial art --- -#SBIB:309H2821 --- #SBIB:309H241 --- #SBIB:309H505 --- Grafische vormgeving ; theorie ; kunst en reclame --- 766.01 --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Publicity. Advertising --- Reclameboodschap: functies, genres, taalgebruik historiek --- Andere media: functies, genres, historiek --- Code en boodschap: psychologische, psycho-analytische benadering --- Gebruiksgrafiek ; theorie, filosofie, esthetica --- 659.1 Publicity. Advertising --- #SBIB:309H2821 --- Illustrators --- Advertising photography --- Posters, American --- CDL --- 766.036 --- American posters --- Photography, Advertising --- Commercial photography --- Commercial artists --- art [fine art] --- advertising --- art criticism --- commercials [oral or performed works] --- reclamevormgeving --- kunst --- reclame --- kunstbeschouwing --- Artists --- 766.31.01 --- Grafische industrie en ontwerp ; beeld ; reclame ; theorie, filosofie, esthetica --- art [discipline] --- communication design
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XII, 448 p.
Advertising --- History. --- History of North America --- Advertising. Public relations --- anno 1940-1949 --- anno 1920-1929 --- United States --- Theatrical science --- anno 1930-1939 --- History --- #SBIB:309H2821 --- 316.658 <73> --- 316.728 <73> --- 316.773.35 <73> --- 659.1 <73> --- 316.728 <73> Cultuur. Levenswijze--Verenigde Staten van Amerika. VSA. USA --- Cultuur. Levenswijze--Verenigde Staten van Amerika. VSA. USA --- 316.773.35 <73> Persuasieve, overtuigende boodschap. Reclame--(communicatiesociologie)--Verenigde Staten van Amerika. VSA. USA --- Persuasieve, overtuigende boodschap. Reclame--(communicatiesociologie)--Verenigde Staten van Amerika. VSA. USA --- 316.658 <73> Gedragsbeinvloeding. Opiniewijziging--Verenigde Staten van Amerika. VSA. USA --- Gedragsbeinvloeding. Opiniewijziging--Verenigde Staten van Amerika. VSA. USA --- 659.1 <73> Publicity. Advertising--Verenigde Staten van Amerika. VSA. USA --- Publicity. Advertising--Verenigde Staten van Amerika. VSA. USA --- Reclameboodschap: functies, genres, taalgebruik historiek --- Reclame --- Geschiedenis --- Verenigde Staten --- Noord-Amerika --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum --- Advertising - United States - History. --- United States of America
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Magritte, René --- Drawing --- Painting --- drawing [image-making] --- photography [process] --- Photography --- painting [image-making] --- Art --- assemblages [sculpture] --- anno 1900-1999 --- Belgium --- Belgian [modern] --- Catalogues d'expositions --- Peinture --- Schilderkunst --- Tentoonstellingscatalogi --- Magritte, René, --- Exhibitions --- Magritte, René 1898-1967 (°Lessines, België) --- Schilderkunst ; Surrealisme ; René Magritte --- Belgische kunstenaars --- 75.07 --- (069) --- 75.037(493) --- onder leiding van Gisèle Ollinger-Zinque en Frederik Leen --- kunst --- twintigste eeuw --- Magritte René --- schilderkunst --- beeldhouwkunst --- surrealisme --- België --- fotografie --- film --- woord en beeld --- tekenkunst --- partituren --- reclame --- kunst en reclame --- 75.071 MAGRITTE --- 7.071 MAGRITTE --- Schilderkunst ; schilders --- (Musea. Collecties) --- Schilderkunst ; 1900 - 1950 ; België --- Exhibitions. --- CDL --- Surrealist --- Magritte, René.
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