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This book deals with one the most interesting aspects of human life—the search for meaning. It discusses how the science of semiotics is equipped to provide insight on what meaning is and how we produce it. Why is it that certain people routinely put their survival at risk by smoking? Why is it that some women make locomotion difficult for themselves by donning high-heel footwear? Are there unconscious forces at work behind such strange behaviors? This book will attempt to answer such questions by claiming that these behaviors are meaningful in culture-specific ways. The discipline that studies such behaviors and their relation to meanings is called semiotics. Semiotics probes the human condition in its own peculiar way, by unraveling the meanings of signs, which motivate not only the wearing of high heel shoes, but also the construction of words and art forms. Now in its third edition, this landmark introduction to semiotics has been updated with a wealth of new content, focusing on the many developments in digital culture since the previous edition. With the addition of topics such as memes, Selfies, social media profiles, and even Mafia discourse, the new edition comprehensively covers new trends in culture while streamlining treatments of basic semiotics contents. Marcel Danesi is Professor of Semiotics and Anthropology at the University of Toronto, Canada. He is renowned for his work in several areas of semiotic study, including pop culture and metaphor. He has been a guest on several broadcast outlets, including National Public Radio. Among his major recent publications are The History of the Kiss (2013) and Murder in Plain English, with Michael Arntfield (2016). His work has been featured in the New York Times, Toronto Star, and Psychology Today, among other print publications. He is currently Editor-in-Chief of Semiotica, the leading journal in semiotics.
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This is the first book to consider the major implications for culture of the new science of biosemiotics. The volume is mainly aimed at an audience outside biosemiotics and semiotics, in the humanities and social sciences principally, who will welcome elucidation of the possible benefits to their subject area from a relatively new field. The book is therefore devoted to illuminating the extent to which biosemiotics constitutes an ‘epistemological break’ with ‘modern’ modes of conceptualizing culture. It shows biosemiotics to be a significant departure from those modes of thought that neglect to acknowledge continuity across nature, modes which install culture and the vicissitudes of the polis at the centre of their deliberations. The volume exposes the untenability of the ‘culture/nature’ division, presenting a challenge to the many approaches that can only produce an understanding of culture as a realm autonomous and divorced from nature.
Semiotics --- Linguistics --- semiotiek --- linguïstiek
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‘Jakobson taught us to think of pronouns as shifters, but this volume makes it clearer than ever how very shifty they are. Read these essays to see how much hinges on them in plays, poems and prose narratives both natural and unnatural.’ - Brian McHale, The Ohio State University, USA and Editor of Poetics Today ‘This work masterfully evidences the centrality of personal pronouns in positioning and engaging readers. It foregrounds the ethical and poetical implications of these amazingly dynamic tools which can both challenge social world views and remap genre boundaries.’ - Sandrine Sorlin, Aix-Marseille University, France 'Pronouns in Literature: Positions and Perspectives in Language is a stimulating, superbly edited collection which both showcases the liveliest current scholarship in this area, from an impressively wide variety of disciplinary backgrounds, and establishes exciting new pathways for future research.' - Joe Bray, University of Sheffield, UK This edited collection brings together an international, interdisciplinary group of scholars who together offer cutting-edge insights into the complex roles, functions, and effects of pronouns in literary texts. The book engages with a range of text-types, including poetry, drama, and prose from different periods and regions, in English and in translation. Beginning with analyses of the first-person pronoun, it moves onto studies of the subject dynamics of first- and second-person, before considering plural modes of narration and how pronoun use can help to disperse narrative perspective. The volume then debates the functional constraints of pronouns in fictional contexts and finally reflects upon the theoretical advancements presented in the collection. This innovative volume will appeal to students and scholars of linguistics, stylistics and cognitive poetics, narratology, theoretical and applied linguistics, psychology and literary criticism. Alison Gibbons is a Reader in Contemporary Stylistics at Sheffield Hallam University, UK Andrea Macrae is a Senior Lecturer in Stylistics at Oxford Brookes University, UK. .
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This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
Semiotics --- Linguistics --- semiotiek --- linguïstiek
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This is the first book of its kind that explains the basic concepts, theoretical foundations and systematic research of linguistic semiotics, so as to establish a well-founded framework for linguistic semiotics as an independent discipline. While examining the major claims of different schools of semiotics, it also addresses 12 central issues concerning linguistic semiotics, and outlines semiotic studies in China focusing on the multiple research areas and accomplishments. In addition to illustrations and tables, the book offers an “Index of References in Linguistic Semiotics” consisting of 1,063 entries, including monographs, journal papers, conference proceedings, etc. in Chinese, English and Russian. .
Semiotics --- Psycholinguistics --- semiotiek --- psycholinguïstiek
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Semiotics --- History of civilization --- semiotics --- popular culture --- iconography --- semiotiek
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This book analyses intersemiotic translation, where the translator works across sign systems and cultural boundaries. Challenging Roman Jakobson’s seminal definitions, it examines how a poem may be expressed as dance, a short story as an olfactory experience, or a film as a painting. This emergent process opens up a myriad of synaesthetic possibilities for both translator and target audience to experience form and sense beyond the limitations of words. The editors draw together theoretical and creative contributions from translators, artists, performers, academics and curators who have explored intersemiotic translation in their practice. The contributions offer a practitioner’s perspective on this rapidly evolving, interdisciplinary field which spans semiotics, cognitive poetics, psychoanalysis and transformative learning theory. The book underlines the intermedial and multimodal nature of perception and expression, where semiotic boundaries are considered fluid and heuristic rather than ontological. It will be of particular interest to practitioners, scholars and students of modern foreign languages, linguistics, literary and cultural studies, interdisciplinary humanities, visual arts, theatre and the performing arts. Madeleine Campbell is an associate tutor at the University of Edinburgh, UK, and a freelance writer, researcher and translator. She researches intersemiotic translation as practice, and she is also Secretary of Cultural Literacy in Europe, leading its special interest group on Intersemiotic Translation. Ricarda Vidal is a teaching fellow, translator and curator based at King’s College London, UK. As curator of Translation Games and Talking Transformations, she explores intersemiotic translation as practice-based research and for public engagement.
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Modes of address are forms of signification that we direct at living beings, things, and places, and they at us and at each other. Seeing is a form of address. So are speaking, singing, and painting. Initiating or responding to such calls, we participate in encounters with the world. Widely used yet less often examined in its own right, the notion of address cries out for analysis.Monique Roelofs offers a pathbreaking systematic model of the field of address and puts it to work in the arts, critical theory, and social life. She shows how address props up finely hewn modalities of relationality, agency, and normativity. Address exceeds a one-on-one pairing of cultural productions with their audiences. As ardently energizing tiny slippages and snippets as fueling larger impulses in the society, it activates and reaestheticizes registers of race, gender, class, coloniality, and cosmopolitanism. In readings of writers and artists ranging from Julio Cortázar to Jamaica Kincaid and from Martha Rosler to Pope.L, Roelofs demonstrates the centrality of address to freedom and a critical political aesthetics. Under the banner of a unified concept of address, Hume, Kant, and Foucault strike up conversations with Benjamin, Barthes, Althusser, Fanon, Anzaldúa, and Butler. Drawing on a wide array of artistic and theoretical sources and challenging disciplinary boundaries, the book illuminates address's significance to cultural existence and to our reflexive aesthetic engagement in it. Keeping the reader on the lookout for flash fiction that pops up out of nowhere and for insurgent whisperings that take to the air, Arts of Address explores the aliveness of being alive.
Aesthetics --- Art --- semiotics --- literary critics
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Semiotics. --- 905.2 --- semiotiek --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- cultuurfilosofie, -psychologie en -sociologie --- Semiotics --- semiotics
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iconography --- symbols --- Semiotics --- iconografie --- Iconography --- symbolen
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