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When a company initiates export development, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning provides a methodology to plan and achieve internationalization. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. The author describes these four phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to:- systematically select and plan entries into new international markets; - assemble a sound line of reasoning from strategy to implementation; - enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance.New in this editionThis 2nd edition includes a new chapter on how to implement the export transaction with detailed aspects of logistics shipping/documentation, customs clearance and financial insurance/payment.Next to this, the digital learning environment Pearson MyLab NL will be available with this new edition. A lot of study and teacher's materials will be available on Pearson MyLab NL. You can find more information about Pearson MyLab NL here Bron : http://www.pearsoneducation.nl

internationale handel --- Foreign trade. International trade --- export --- logistiek --- financieel management --- Export --- Management --- Internationale handel --- Internationale logistiek --- Exportmanagement --- 339.564 --- Logistiek