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Distribution strategy --- Electronic commerce --- Commerce électronique --- Periodicals. --- Périodiques --- Electronic commerce. --- Business, Economy and Management --- Business Management --- Trade and Commerce --- Distributiestrategie
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Electronic commerce --- Electronic commerce. --- Computer. Automation --- Business, Economy and Management --- Business Management --- E --- Finance --- Insurance and Investment --- Trade and Commerce
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Electronic commerce --- Computer. Automation --- Business, Economy and Management --- Information Technology --- General and Others --- Internet
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"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"--
Marketing --- marketing --- Internet marketing. --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Internet marketing
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The Web has been with us for less than a decade. The popular and commercial diffusion of the Internet has been extraordinary-instigating and enabling changes in virtually every area of human activity and society. We have new systems of communication, new businesses, new media and sources of information, new forms of political and cultural expression, new forms of teaching and learning, and new communities. This indispensable book, written by the leading analyst in the field, draws upon an extraordinary range of detailed evidence and research to answer questions of relevance to us all, such as: How has the Internet affected social and cultural organization, political participation and communication, and urban living? How is it shaping old and new business organizations? What are the realities of the digital divide? Manual Castells helps us understand what is happening and how the Internet has become the medium of the new network society.
Internet --- Electronic commerce. --- Geografie --- Social aspects. --- History. --- Sociale geografie --- Maatschappij. --- Mass communications --- Computer architecture. Operating systems
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"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--
Electronic commerce --- Internet marketing --- Strategic planning --- Marketing --- online advertising --- strategisch beleid --- marketingstrategie
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The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms. About the author Carolina Sinning worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctoral degree. .
Business policy --- Marketing --- Business management --- organisatiemanagement --- management --- marketing --- organisatiecultuur --- Branding (Marketing) --- Electronic commerce --- Management. --- E-books
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Computer. Automation --- Economic relations. Trade --- Electronic commerce --- Commerce électronique --- Periodicals --- Périodiques --- Electronic commerce. --- Business, Economy and Management --- Information Technology --- Law --- Telecommunications Technology --- General and Others --- Trade and Commerce --- Corporate laws --- Communication Networks & Technology
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Computer architecture. Operating systems --- Service industry --- Electronic commerce --- Online information services --- Commerce électronique --- Serveurs (Informatique) --- Periodicals. --- Périodiques --- Electronic commerce. --- Business, Economy and Management --- Library and Information Sciences --- E --- Trade and Commerce --- Information Sources, Services and Retrieval
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