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"Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion. Key features include: -International co-authors provide their perspectives to give a rounded view of the topic -Extensive case studies that allow students to learn how cross-cultural marketing works in practice -a European perspective that offers students insight into multiple subcultures' experience of cross-cultural marketing -Innovative marketing strategies are discussed in detail in cross-cultural contexts, allowing students to develop knowledge at the cutting-edge of international marketing techniques. Focused on the intercultural evolution taking place in our connected world, this textbook will be an essential core text for cross-cultural marketing and international marketing courses at Masters level. It will also serve as a supplementary text for other marketing and management courses, preparing students for the world of work in an interconnected environment"--
Marketing --- Europe --- interculturaliteit --- marketingbeleid --- internationale marketing --- Intercultural communication --- East and West
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This book explores Cold War journalism and journalists as threat, representing 'enemy' systems and ideologies. The book also examines Cold War aspirations of forging transnational journalistic connections across the Iron Curtain as well as finding common journalistic ground within the East and West blocs. The book shines a critical light on overly idealistic visions for that journalistic common ground, drawing on primary archival source material to investigate journalists and reporting work, journalistic content and journalistic venues during the Cold War era. This is not a book about traditional war correspondence - rather, it is about the rhetorical battles and the ideological fronts that have shaped and continue to shape our world. By fully understanding how journalism and journalists have intersected with hostile barriers and divisions in the past, we can have a more nuanced understanding of the current global media environment.
Journalism --- journalisten --- Cold War --- Government and the press. --- East and West. --- Press coverage. --- Political aspects. --- Social aspects. --- History
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De Arabische bijdrage aan de totstandkoming van de Europese cultuur is een "vergeten erfenis". Lendering vertelt hoe de westerse cultuur in de elfde eeuw ontstond toen Europa in de leer ging in de wereld van de islam. De invloed van de experimentele wetenschap van geleerden als al-Haytham, van de geneeskundige inzichten van de Iraanse arts Ibn Sina en van de discussievrijheid van de islamitische rechtscolleges komen aan de orde, net als de sporen van het islamitische gelijkheidsdenken in het westerse recht en de wortels van de scheiding van kerk en staat.
Civilization, Western --- East and West. --- Islamic influences. --- oudheid --- History of civilization --- World history --- Assyria, Babylonia, Mesopotamia --- Western Europe --- East and West --- 905.1 --- Cultuur --- Westerse beschaving --- cultuur --- Civilization, Oriental --- Occident and Orient --- Orient and Occident --- West and East --- Eastern question --- Islamic civilization --- Islamic influences --- Cultuurgeschiedenis; algemeen --- cultuurgeschiedenis - algemeen --- Asian influences --- Oriental influences --- Western influences --- Muslim influences --- Cultuurgeschiedenis --- Europa --- Crisis
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International economic relations --- Economic history --- East and West --- Relations économiques internationales --- Histoire économique --- Orient et Occident --- Periodicals. --- Périodiques --- -Economic history --- -East and West --- -330.05 --- Civilization, Western --- Civilization, Oriental --- Occident and Orient --- Orient and Occident --- West and East --- Eastern question --- Economic conditions --- History, Economic --- Economics --- Economic policy, Foreign --- Economic relations, Foreign --- Economics, International --- Foreign economic policy --- Foreign economic relations --- Interdependence of nations --- International economic policy --- International economics --- New international economic order --- Economic policy --- International relations --- Economic sanctions --- Electronic information resources --- Asian influences --- Oriental influences --- Western influences --- E-journals --- Business, Economy and Management --- International Business & Transnational Corporations --- Strategic Management & Business Policy --- East and West. --- Economic history. --- International economic relations. --- Since 1990 --- History - General
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This journal is devoted to a single theme or a central question dealing with Chinese civilization and its cultural sphere of influence (China, Korea, Japan, Vietnam). It publishes journals in French and English.
East and West. --- Orient et Occident --- Civilization, Western --- Civilization, Oriental --- Occident and Orient --- Orient and Occident --- West and East --- Asian influences --- Oriental influences --- Western influences --- Periodicals --- Chinese classics --- History and criticism. --- Eastern question --- Arts and Humanities --- History --- Orient i Occident
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Comparative literature --- Thematology --- Orientalism --- Imperialism --- East and West --- Orientalisme --- Asia --- Middle East --- Foreign public opinion, Occidental --- Study and teaching --- Philosophy and psychology of culture --- postcolonialism --- postkolonialisme --- cultuurfilosofie --- #breakthecanon --- Asia - Foreign public opinion, Occidental --- Middle East - Foreign public opinion, Occidental --- Asia - Study and teaching --- Middle East - Study and teaching
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The French in Macao in the Nineteenth and Early Twentieth Centuries: Literary, Cultural, and Historical Perspectives investigates the role that Macao played as a meeting place of the East and the West during this period of time and its decline as a Portuguese colony in the eyes of the Europeans. The book provides a comprehensive view of representations of Macao as portrayed by the French. These texts in French have been studied less than Chinese or Portuguese texts on Macao. Overall, the book contributes to the study of colonial history, cultural studies, and China in the late Qing dynasty. Jingzhen Xie holds a Ph.D. in French from The Johns Hopkins University, USA and is Assistant Professor at the Department of History at the University of Macau, China. Her main research areas include Macao studies, history of translation from French to Chinese, and the relationship of information to culture. She has published on historical studies and library and information science. She is a co-editor of Dictionnaire français-chinois 拉鲁斯法汉词典 (2014), the main co-editor of East Meets West: An Illustrated Catalogue of Some Rare Books in Western Languages in the University of Macau Library (2016), and a co-author of Transferring Information Literacy Practices (2019).
Philosophy and psychology of culture --- International relations. Foreign policy --- Ethnology. Cultural anthropology --- Literature --- World history --- History of civilization --- History --- imperialisme --- niet-westerse cultuur --- etnologie --- wereldgeschiedenis --- cultuur --- geschiedenis --- literatuur --- kolonialisme --- anno 1800-1899 --- anno 1900-1999 --- Europe --- China --- Asia --- Chinese --- Chinese in literature. --- East and West in literature. --- French literature --- Public opinion. --- History and criticism. --- Macau (China : Special Administrative Region) --- In literature.
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History of civilization --- History of Asia --- History of Europe --- middeleeuwen --- anno 500-1499 --- East and West --- Oosten en Westen --- Orient et occident --- Arabisch-islamitische cultuur en Europa --- Wetenschappen --- Arabische landen --- geschiedenis --- 925.9 --- Arabische cultuur --- Europa --- 5 (09) --- #GGSB: Filosofie (oudheid) --- #GGSB: Filosofie (middeleeuwen) --- 5 <09> Geschiedenis van wiskunde en natuurwetenschappen --- Geschiedenis van wiskunde en natuurwetenschappen --- geschiedenis - Middeleeuwen : overige onderwerpen --- Arabisch-islamitische cultuur en Europa. --- geschiedenis. --- 5 <09> --- Civilization [Western ] --- Arab influences --- Arab states --- Filosofie (oudheid) --- Filosofie (middeleeuwen) --- 933 --- Arabië geschiedenis --- Moyen Age
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Meer dan ooit krijgen de oosterse denkwijzen vaste voet in het Westen. Er wordt vandaag ook veel gereisd naar China, India, Thailand... Toch blijven de hotels in die landen grotendeels westerse eilanden in oosterse zeeën. Als bezoeker kom je meestal niet veel verder dan een kortstondig bezoek aan stereotiepe plekken, wat geflits met een camera, en hop... weer terug naar de vertrouwde pleisterplaats. Dergelijke contacten kan men bezwaarlijk diepgaande ontmoetingen noemen... Toch hebben wij in het Westen meer dan ooit behoefte aan de integratie van andere denkbeelden in onze eenzijdige wereldbeschouwing. De oosterse invloed verloopt vandaag evenwel nog steeds langs wegen van 'mentale kolonisering', zoals wij westerlingen dat altijd zo graag hebben gehad. Toch is er pas sprake van échte globalisering als die integratie gebaseerd wordt op oprechte ontmoetingen tussen culturen. Dit boek gaat over globalisering. Niet zozeer over economische of politieke globalisering, maar over de diepste kern van wat globalisering kan betekenen: de noodzaak aan een respectvolle integratie van andere wereldbeelden in onze cultuur... Meer dan ooit krijgen de oosterse denkwijzen vaste voet in het Westen. Er wordt vandaag ook veel gereisd naar China, India, Thailand... Toch blijven de hotels in die landen grotendeels westerse eilanden in oosterse zeeën. Als bezoeker kom je meestal niet veel verder dan een kortstondig bezoek aan stereotiepe plekken, wat geflits met een camera, en hop... weer terug naar de vertrouwde pleisterplaats. Dergelijke contacten kan men bezwaarlijk diepgaande ontmoetingen noemen... Toch hebben wij in het Westen meer dan ooit behoefte aan de integratie van andere denkbeelden in onze eenzijdige wereldbeschouwing. De oosterse invloed verloopt vandaag evenwel nog steeds langs wegen van 'mentale kolonisering', zoals wij westerlingen dat altijd zo graag hebben gehad. Toch is er pas sprake van échte globalisering als die integratie gebaseerd wordt op oprechte ontmoetingen tussen culturen. Dit boek gaat over globalisering. Niet zozeer over economische of politieke globalisering, maar over de diepste kern van wat globalisering kan betekenen: de noodzaak aan een respectvolle integratie van andere wereldbeelden in onze cultuur... (Bron: covertekst)
Political philosophy. Social philosophy --- sociale filosofie --- interculturaliteit --- interculturele communicatie --- globalisering --- Asia --- Aide culturelle --- Assistance culturelle --- Cultural exchange --- Cultural relations --- Culture and globalization --- Culture et globalisation --- Culture et mondialisation --- Culturele betrekkingen --- Culturele relaties --- Cultuur en globalisering --- Globalisation et culture --- Globalisering en cultuur --- Globalization and culture --- Intercultural relations --- Mondialisation culturelle --- Mondialisation de la culture --- Mondialisation et culture --- Relations culturelles --- Relations interculturelles --- Academic collection --- 316.7 --- cultuurkritiek --- verdraagzaamheid --- 081383.jpg --- Cultuur ; globalisering --- cultuursociologie. Culturele context van het sociale leven --- East and West --- Globalisation --- Global cities --- Internationalization --- International relations --- Anti-globalization movement --- Civilization, Western --- Civilization, Oriental --- Occident and Orient --- Orient and Occident --- West and East --- Eastern question --- Asian influences --- Oriental influences --- Western influences --- Globalization --- Philosophy --- Filosofie: algemeen --- Globalisering (Anti-globalisering) --- C5 --- Maatschappelijke organisaties en maatschappelijk leven
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