Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

CRM (Customer Relationship Management) --- klantentevredenheid --- Organization theory --- Consumer behavior --- Customer relations. --- Relationship marketing --- Management. --- Marketing --- Customer relations --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Chemotherapy --- Hospital pharmacies --- Drug Therapy --- Pharmaceutical Preparations --- Hospital pharmacy departments --- Hospital pharmacy service --- Hospitals --- Pharmaceutical services --- Pharmaceutic Preparations --- Pharmaceutical Products --- Pharmaceuticals --- Preparations, Pharmaceutical --- Drugs --- Preparations, Pharmaceutic --- Products, Pharmaceutical --- Pharmacology --- Drug Dosage Calculations --- Therapy, Drug --- Pharmacotherapy --- Chemotherapies --- Drug Therapies --- Pharmacotherapies --- Therapies, Drug --- Disease --- Pharmacologic Actions --- Pharmacies --- Pharmacy departments --- Pharmacy service --- drug therapy --- therapeutic use --- Health Sciences --- Pharmacy and Pharmacology

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Audit --- Computer. Automation --- Computer security --- Electronic data processing departments --- Sécurité informatique --- Centres de traitement de l'information --- Periodicals --- Security measures --- Périodiques --- Sécurité --- Mesures --- Sécurité informatique --- Périodiques. --- Sécurité --- -Electronic data processing departments --- -005.805 --- Computer centers --- Computer privacy --- Computer system security --- Computer systems --- Computers --- Electronic digital computers --- Security of computer systems --- Data protection --- Security systems --- Hacking --- -Security measures --- E-journals --- NL / Netherlands - Nederland - Pays Bas --- Electronic information resources --- -Electronic information resources --- Information Technology --- Mathematical Sciences --- Computer Security Confidentiality --- Information Science and Systems --- Applied Mathematics --- -E-journals --- Cyber security --- Cybersecurity --- Protection of computer systems --- Protection --- -Protection

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Electronic data processing departments --- Business --- Informatietechnologie. --- Management informatiesystemen. --- Systèmes informatiques --- Gestion --- Computer centers --- Management --- Data processing --- Périodiques. --- Informatique --- Data processing. --- Management. --- Association of Information Technology Professionals --- Association of Information Technology Professionals. --- AITP --- Data Processing Management Association --- Economics --- Business economics --- Business, Economy and Management --- Social Sciences --- General and Others --- Trade and Commerce

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical.Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.

Marketingcommunicatie --- adverteren --- Social media. --- Advertising. Public relations --- Consumer behavior --- marketing --- consumentenmarketing --- consumentengedrag --- reclame --- Mass communications --- Marketing --- Internet marketing --- Customer relations. --- Management --- Social aspects. --- User-generated media --- Communication --- User-generated content --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce