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Every day, we make decisions about how to invest our money, whereto send our children to school, and what to put on our dinner plates.Unfortunately, we often make poor choices - and look back at them with bafflement! We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself.Our errors are what make us human, but up till now, they have been largely ignored by those around us, whether they make a complex public policy or sell us a plain old bottle of wine.In this ground-breaking collaboration, two extraordinary, if ultimately human, thinkers, economist Richard Thaler and legal scholar Cass Sunstein, invite us into an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for them to choose what is best for themselves, their families, and their society.Using colorful examples drawn from the realms of 401(k) investing, organ donations, and marriage, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice.Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals, companies, and governments alike.Nudge is a book about making your life better-one small decision at a time.

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