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Data mining techniques : for marketing, sales and customer support
Authors: ---
ISBN: 0471179809 9780471179801 Year: 1997 Publisher: New York (N.Y.): Wiley

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Who will remain a loyal customer and who won't?What kind of marketing approach is most likely to increase sales?What can customer buying patterns tell us about improving our inventory control?What type of credit approval process will work best for us and our customers?The answers to these and all your crucial business questions lie buried in your company's information systems. This book supplies you with powerful tools for mining them.Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here's your chance to learn all about:* How leading companies across North America are using data mining to beat the competition* How each tool works, and how to pick the right one for the job* Seven powerful techniques -cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets* How to prepare data sources for data mining, and how to evaluate and use the results you getData Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems.

Keywords

Artificial intelligence. Robotics. Simulation. Graphics --- Information systems --- Data mining --- Opzoeken van gegevens (Informatica) --- Recherche de données (Informatique) --- Marketing --- Business --- data processing --- Data processing --- 658.8 --- 658.3*H 28 --- -Data mining --- -AA / International- internationaal --- 301 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Trade --- Economics --- Management --- Commerce --- Marketing. Sales. Selling. Distribution --- Personnel. Human factor. Human relations (Staff relations. Personal or interpersonal relations). Working atmosphere--?*H--Christelijke kerken, secten. Kristelijke kerken--(algemeen) --- Techniek van statistische inlichtingen. Organisatie van de statistische enquêtes. Statistische kritiek. --- Data mining. --- Data processing. --- 658.3*H 28 Personnel. Human factor. Human relations (Staff relations. Personal or interpersonal relations). Working atmosphere--?*H--Christelijke kerken, secten. Kristelijke kerken--(algemeen) --- 658.8 Marketing. Sales. Selling. Distribution --- AA / International- internationaal --- Electronic data processing --- Techniek van statistische inlichtingen. Organisatie van de statistische enquêtes. Statistische kritiek --- Marketing - data processing --- Business - Data processing --- Information dans l'entreprise

Managing and mining uncertain data
Author:
ISBN: 0387096876 1441909737 9786611810856 1281810851 0387096884 3540096884 3540096884 3540111069 0387111069 3540132260 0387132260 3540150005 0387150005 3540155481 0387155481 3540552553 0387552553 3540096892 0387096892 3540111077 0387111077 0387138196 3540138196 3540096906 0387096906 3540111085 0387111085 0387130195 3540130195 3540155554 0387155554 9780387096872 9781441909732 1441935177 9786612924200 1282924206 3662149850 3540469958 3662150719 354039463X 3662152339 3540388192 3662152355 354038829X 3662152614 3540390480 3662152630 3540392092 3662153343 354047028X 3662159783 3540385193 3662159988 3540385223 3662153246 3540385975 3662161311 3540394680 9780387111063 Year: 2009 Publisher: New York : Springer,

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Managing and Mining Uncertain Data contains surveys by well known researchers in the field of uncertain databases. The book presents the most recent models, algorithms, and applications in the uncertain data field in a structured and concise way. This book is organized so as to cover the most important management and mining topics in the field. The idea is to make it accessible not only to researchers, but also to application-driven practitioners for solving real problems. Given the lack of structurally organized information on the new and emerging area of uncertain data, this book provides insights which are not easily accessible elsewhere. Managing and Mining Uncertain Data is designed for a varied audience composed of professors, researchers and practitioners in industry. This book is also suitable as a reference book for advanced-level database students in computer science and engineering. Editor Biography Charu C. Aggarwal obtained his B.Tech in Computer Science from IIT Kanpur in 1993 and Ph.D. from MIT in 1996. He has been a Research Staff Member at IBM since then, and has published over 120 papers in major conferences and journals in the database and data mining field. He has applied for or been granted over 65 US and International patents, and has thrice been designated Master Inventor at IBM for the commercial value of his patents. He has been granted 17 invention achievement awards by IBM for his patents. His work on real time bio-terrorist threat detection in data streams won the IBM Corporate award for Environmental Excellence in 2003. He is a recipient of the IBM Outstanding Innovation Award in 2008 for his scientific contributions to privacy technology, and a recipient of the IBM Research Division award for his contributions to stream mining for the System S project. He has served on the program committee of most major database conferences, and was program chair for the Data Mining and Knowledge Discovery Workshop, 2003, and program vice-chairs for the SIAM Conference on Data Mining 2007, ICDM Conference 2007, and the WWW Conference, 2009. He served as an associate editor of the IEEE Transactions on Data Engineering from 2004 to 2008. He is an associate editor of the ACM SIGKDD Explorations and an action editor of the Data Mining and Knowledge Discovery Journal. He is a senior member of the IEEE and a life-member of the ACM.

Keywords

Applied human geography. --- Crime analysis. --- Crime prevention. --- Crime --- Applied human geography --- Crime analysis --- Criminology, Penology & Juvenile Delinquency --- Social Welfare & Social Work --- Social Sciences --- Applied anthropogeography --- Applied cultural geography --- Applied social geography --- Analysis --- Geochemistry, Biogeochemistry --- Geochemistry, Biogeochemistry. --- Brottsbekämpning. --- Crime prevention measures. --- Geographic distribution of crime. --- Measure of uncertainty (Information theory) --- Shannon's measure of uncertainty --- System uncertainty --- Crime. --- City crime --- Crime and criminals --- Crimes --- Delinquency --- Felonies --- Misdemeanors --- Urban crime --- Social aspects --- Computer science. --- Computer security. --- Database management. --- Data mining. --- Information storage and retrieval. --- Artificial intelligence. --- Computer Science. --- Data Mining and Knowledge Discovery. --- Database Management. --- Artificial Intelligence (incl. Robotics). --- Information Storage and Retrieval. --- Systems and Data Security. --- Information Systems Applications (incl. Internet). --- Sociology. --- Demography. --- Criminology and Criminal Justice. --- Criminology and Criminal Justice, general. --- Sociology, general. --- Police administration --- Social problems --- Criminal justice, Administration of --- Criminal law --- Criminals --- Criminology --- Transgression (Ethics) --- Human geography --- 504 --- 550.47 --- 550.47 Biogeochemistry --- Biogeochemistry --- 504 Environment. Environmental science --- Environment. Environmental science --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Data base management --- Data services (Database management) --- Database management services --- DBMS (Computer science) --- Generalized data management systems --- Services, Database management --- Systems, Database management --- Systems, Generalized database management --- Computer privacy --- Computer system security --- Computer systems --- Computers --- Cyber security --- Cybersecurity --- Electronic digital computers --- Protection of computer systems --- Security of computer systems --- Data protection --- Security systems --- Hacking --- Informatics --- Science --- Protection --- Security measures --- Uncertainty (Information theory) --- Information measurement --- Probabilities --- Questions and answers --- Biogeochemical cycles. --- Environmental chemistry. --- Environmental Sciences and Forestry. Geology --- Environmental Sciences and Forestry. Environmental Management --- Environmental Pollution. --- Biogeochemical cycles --- Environmental chemistry --- Chemistry, Environmental --- Chemistry --- Ecology --- Cycles --- Chimie de l'environnement --- Pollution --- Environmental aspects --- Pollutants --- Toxicology --- Criminology. --- Information storage and retrieva. --- Artificial Intelligence. --- Historical demography --- Social sciences --- Population --- Vital statistics --- Study and teaching --- Information storage and retrieval systems. --- Automatic data storage --- Automatic information retrieval --- Automation in documentation --- Computer-based information systems --- Data processing systems --- Data storage and retrieval systems --- Discovery systems, Information --- Information discovery systems --- Information processing systems --- Information retrieval systems --- Machine data storage and retrieval --- Mechanized information storage and retrieval systems --- Electronic information resources --- Data libraries --- Digital libraries --- Information organization --- Information retrieval --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Social theory --- Ecology. --- Metals. --- Adsorption --- Chemical industry. --- Chemical industry --- Microbiology. --- Microbiology --- Oxidation. --- Oxidation --- Air --- Biological transport --- Photochemistry --- Plant metabolism --- Reaction (chemistry) --- Sedimentation --- Soils --- Solubility --- Chelation --- Metabolism (animal) --- Reaction kinetics --- Microbial degradation --- Asbestos --- Carbon black --- Cellulose --- Molybdenum --- Phosphorus --- ENVIRONMENTAL CHEMISTRY --- ENVIRONMENTAL TOXICOLOGY --- POLLUTION --- HYDROCARBONS, FLUORO --- MERCURY --- CADMIUM --- ALKANES --- DYES --- PIGMENTS --- ENVIRONMENTAL ASPECTS --- Amines --- Aromatic compounds --- Esters --- Phosphates --- Thallium

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