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Gestion de l'information --- Informatiebeheer --- Media --- Médias --- Mass media --- Influence --- Economic aspects --- Aspect économique --- Médias --- Aspect économique --- Freedom of the press --- Mass media and business --- Journalism --- Freedom of information --- Belgium --- Freedom of the press - Belgium --- Mass media and business - Belgium --- Journalism - Economic aspects - Belgium --- Acqui 2006

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Contents: --------- 1. Public relations, a business way of life 2. The corporate personality 3. Objectives 4. Audiences 5. Managing the reputation 6. Planned action 7. Budget allocation 8. The programme 9. Employees 10. Local communities 11. Politicians, legislators and opinion leaders 12.The financial community 13. Marketing, advertising and PR 14. PR in sales support 15. Non-commercial organisations 16. Deciding with technique 17. Media relations 18. Media conferences 19. Photography 20. Radio and tv 21. Design and identity 22. Publications 23. Sponsorship 24.Special events 25. Exhibitions and presentations 26. Advertising 27. Audio-visual 28. Research 29. Professional trade groups 30. Speaker's panels 31. Issues planning 32. Measuring results 33. Summary

Advertising. Public relations --- Public relations --- #SBIB:309H252 --- 659.4 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- 659.4 Public relations (PR) --- Public relations (PR) --- Externe communicatie (incl. public relations) --- Public relations.

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Mass communications --- Mass communication --- Mass media --- Massamedia --- Media [Mass ] --- Media [The ] --- Moyens de communication de masse --- Média de masse --- 659.3 --- 316.77 --- Mass media and business --- Corporations --- Public relations --- Corporations - Public relations --- Gestion d'entreprise --- Entreprises --- Communication en gestion --- Médias --- Chefs d'entreprise --- Communication audiovisuelle --- Relations publiques --- Attitudes

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Communicatie --- Communication --- Media --- Médias --- Publicité --- Reclame --- communicatiemedia --- 659.1 --- 659.4 --- Mass media and business --- -#SBIB:309H2811 --- #A9312A --- 659 --- Communicatiemedia --- Public relations --- Business and mass media --- Business --- Publicity. Advertising --- Public relations (PR) --- Reclame: bedrijfseconomische aspecten, productie- en distributiestructuren (bedrijfstak, media, mediaplanning) --- 659.4 Public relations (PR) --- 659.1 Publicity. Advertising --- #SBIB:309H2811

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PR (public relations) --- Advertising. Public relations --- 658.81 --- 659.02 --- Public relations --- #SBIB:309H252 --- #SBIB:032.GIFTCOM --- 659 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Sales organization --- Publicity. Information work. Public relations--?.02 --- Externe communicatie (incl. public relations) --- Publicity. Information work. Public relations --- Reclame. Public relations --- 658.81 Sales organization --- 659 Publicity. Information work. Public relations --- 659.02 Publicity. Information work. Public relations--?.02