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Presidential campaigning and social media : an analysis of the 2012 campaign
Authors: ---
ISBN: 9780199355846 Year: 2015 Publisher: New York Oxford Oxford University Press

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Communicator-in-chief
Authors: ---
ISBN: 1282479202 9786612479205 0739141074 9780739141076 9780739141052 0739141058 9780739141069 0739141066 Year: 2010 Publisher: Lanham Lexington Books

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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

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